Brand offered interactive experiences with the Pura 80 series at Shopping Cidade São Paulo, featuring free photos, coupons, and holiday giveaways.
Innovation meets holiday fun
This past weekend, Huawei hosted the “Pura 80 Christmas” campaign at its Pop Up Store in Shopping Cidade São Paulo, on Avenida Paulista. The event invited visitors to explore the brand’s technology through interactive experiences, exclusive promotions, and festive giveaways.
During the action, attendees could take a free promotional photo using a Pura 80 Series smartphone, renowned for its world-class camera. To receive a personalized printed version, participants needed to scan a QR code, follow @huaweimobilebr on Instagram, and tag the brand in a post or story.
Exclusive coupons and gifts
Customers who made purchases at the pop-up store during the event earned shopping coupons and prizes. Purchases over R$500 granted R$100 coupons and entry into a special raffle featuring Huawei FreeBuds SE2 and limited-edition umbrellas, while smaller purchases received R$50 coupons.
The campaign reinforced Huawei’s commitment to engagement and innovation, connecting Brazilian consumers with the brand’s cutting-edge ecosystem through fun, immersive, in-person experiences that celebrated the holiday season in style.
About Huawei Consumer Business Group
Operating in over 170 countries, Huawei serves nearly one-third of the global population. Its Consumer Business Group (CBG) covers smartphones, PCs, tablets, wearables, and cloud services, always focusing on technological innovation and user experience.
With 14 R&D centers across the U.S., Germany, Sweden, Russia, India, and China, Huawei continues to push innovation forward, combining global expertise with localized engagement to bring advanced technology closer to consumers worldwide.