Wyndham São Paulo Ibirapuera celebrates 10 years of Christmas tradition in Moema with an 11-meter Snoopy-themed tree open to the public.
Snoopy lights up an end-of-year landmark in Moema
The Wyndham São Paulo Ibirapuera Convention Plaza Hotel, the city’s second-largest hotel property, has launched another edition of its traditional Christmas tree. The installation has become a true landmark in Moema and a free attraction for residents and visitors.
In this 10th consecutive year, the hotel presents an 11-meter-high structure inspired by Snoopy. The theme celebrates 75 years of Peanuts™ in 2025 and reinforces the hotel’s role in São Paulo’s Christmas festivities.
The new edition turns Wyndham Ibirapuera into a must-see stop during the holiday season. The initiative highlights the city’s festive spirit and the tradition of year-end celebrations.
Meeting point, memories and the perfect photo spot
According to General Manager João Paulo Andrade, the tree has become a place for gathering and celebration. The project underscores the hotel’s vocation as a social hub in São Paulo.
“The Wyndham Christmas tree has become a meeting and celebration point in São Paulo. This year, by bringing Snoopy as the theme – in an official partnership with Peanuts – we unite tradition, family and fun in a way that only hospitality can provide. We want every guest, every passerby, every local who walks by to feel that we are creating memories – and that they have the best backdrop for their photos. It is a tribute to the city, to the Christmas spirit and to the affection we feel for those who visit us.”
In recent years, the Wyndham Ibirapuera tree has become one of São Paulo’s most anticipated holiday decorations. Thousands of people have already visited the attraction in past editions.
A free attraction in a strategic location
The hotel’s prime location in Moema, next to Shopping Ibirapuera, makes access easy for both tourists and locals. Visitors can include the tree in their shopping and sightseeing itineraries.
This year, the Snoopy theme broadens the appeal for families, pop culture fans and lovers of lights and instagrammable decor. The goal is to create a playful, photogenic setting for all ages.
With special lighting, Snoopy-inspired decorations and a free music programme, the initiative reinforces the hotel’s place on São Paulo’s Christmas circuit. Business travellers and leisure guests are invited to immerse themselves in the experience.
Expected to reach more than 50,000 people
The Wyndham Ibirapuera expects to match and surpass the success of previous editions. The property positions itself as a complete experience destination in the city that never sleeps.
Throughout the season, more than 50,000 people are expected to be impacted by the attraction. In this way, the project helps cement the hotel’s reputation for memorable year-end activations.
About Wyndham São Paulo Ibirapuera
The Wyndham São Paulo Ibirapuera Convention Plaza Hotel is currently the city’s second-largest hotel, with 656 rooms across seven categories. It caters to both business and leisure travellers.
Located in Moema, one of São Paulo’s most charming neighbourhoods, the hotel offers easy access to shopping, dining and leisure. It is next to Shopping Ibirapuera and Eucaliptos metro station, 2 km from Ibirapuera Park and 3 km from Congonhas Airport.
The property features one of the city’s largest in-hotel event spaces, with capacity for up to 1,300 people. Leisure facilities include a fitness centre, indoor pool and dry and steam saunas.
The hotel is also home to YVÁ Gastronomia, a restaurant offering contemporary cuisine, signature cocktails and curated music. It is ideal for business lunches, family gatherings or happy hour.
The property carries the Wyndham brand, one of the world’s most respected hotel flags, belonging to Wyndham Hotels & Resorts. The company is the world’s largest hotel franchising group, with 9,300 properties in 95 countries.
Wyndham São Paulo Ibirapuera is managed by Trul Hotéis. Together, the brands reinforce a commitment to hospitality, service quality and memorable guest experiences.
