Vivara celebrated the end of 2025 with an intimate dinner at São Paulo’s Cinemateca, joined by Gisele Bündchen, Marina Ruy Barbosa, Sabrina Sato and leading Brazilian cultural figures.
Exclusive night at an iconic cultural venue
Latin America’s largest jewellery brand, Vivara hosted a year-end celebration at the Cinemateca Brasileira in São Paulo. The venue is one of Brazil’s most emblematic cultural spaces, dedicated to memory, art and preservation.
The evening brought together celebrities, influencers and opinion leaders for an exclusive dinner. By choosing the Cinemateca, the brand reinforced its dialogue with Brazilian culture and heritage.
Gisele, Marina, Sabrina and a powerful guest list
Among the guests were Gisele Bündchen and Marina Ruy Barbosa, longtime ambassadors for Vivara and Life by Vivara, respectively. Both have starred in some of the brand’s most memorable campaigns.
The guest list also included Sabrina Sato, Sasha Meneghel, João Guilherme, Kaká, Taís Araújo, Lázaro Ramos, Fernanda Paes Leme, Pathy de Jesus, Paulo André and Felipe Titto, among others. Together, they represent key names in Brazilian fashion, entertainment and culture.
The dinner became a meeting point for personalities who shape today’s cultural and social landscape. In doing so, Vivara strengthened its ties with figures that closely connect with its audience.
Live performance by Céu and a tribute to Brazilian creativity
To celebrate the country’s vibrant energy, the evening featured a pocket show by singer Céu. The performance highlighted the cultural legacy that has inspired Vivara for more than six decades.
The dinner marked the close of a year in which Vivara invested in projects that brought the brand closer to its public. Initiatives focused on art, fashion and immersive experiences that express a contemporary vision of luxury.
“This dinner was conceived as an invitation to celebrate Vivara’s journey and, at the same time, to highlight what connects us as a brand and as a country. It is a moment to value Brazilian identity, creative talent and authenticity, reinforcing Vivara as a gifting destination that translates emotions, stories and emotional bonds,” says Marina Kaufman, chair of Vivara’s board.
Vivara: contemporary luxury with a Brazilian soul
With over 60 years of history, Vivara has established itself as Latin America’s leading jewellery brand. It is recognised for combining refined design, quality and a strong emotional connection with consumers.
Throughout 2025, Vivara reinforced its positioning through campaigns, collaborations and immersive experiences. As a result, it further consolidated its image as a symbol of meaningful gifts and contemporary luxury rooted in Brazilian identity.