Baiana band THEPLAY teams up with Tony Salles on “Salva Vidas”, a Carnival 2026 contender now available on all platforms via ONErpm.
Explosive collaboration set to fire up Salvador’s summer
THEPLAY is gearing up to ignite the summer of 2026 and help define the soundtrack of Salvador’s Carnival. The new single “Salva Vidas”, an explosive collaboration with Tony Salles, aims to turn the world’s biggest street party into a sea of rhythm, dance and joy.
The track is available on all major streaming platforms from December 19, distributed by ONErpm. Fans can dive into the Carnival mood well ahead of the parades.
Modern pagode, dance groove and ready-made choreography
“Salva Vidas” blends modern pagode, a strong dance groove and THEPLAY’s signature sound. The song gains extra impact with Tony Salles’ unmistakable presence, adding pressure, charisma and the trademark spice of the singer.
The mission is clear: turn the crowd into one giant wave. The release already comes with an official choreography, designed to dominate the Barra/Ondina circuits and social media feeds.
The visual concept is equally strong. Revelers are being encouraged to wear lifeguard costumes, creating a themed movement that should visually mark Carnival 2026 in Salvador.
A bright, crowd-driven anthem for the season
The single is described as vibrant and sunny, crafted to become a hit. It celebrates summer, the power of the crowd and the unique, contagious spirit of Salvador.
With its hook, energy and visual concept, “Salva Vidas” positions itself as a strong candidate for Carnival anthem of 2026. The collaboration unites THEPLAY’s momentum with Tony Salles’ experience on the trio elétrico.
“Salva Vidas” is now streaming on all digital platforms, under distribution by ONErpm.
THEPLAY: rising name in Bahia’s music scene
Formed in 2023, THEPLAY has quickly become one of the most promising acts in Bahia’s music scene. The band’s identity is defined by high energy and a mix of rhythms that capture the essence of Salvador.
In a short time, the group has gained both audience and stage presence across the city. THEPLAY has already taken part in Salvador’s Carnival, performing on the iconic Barra/Ondina circuit and in top boxes such as Camarote Salvador and Camarote Ondina.
Recent releases have boosted the band’s digital profile. THEPLAY currently has around 80,000 monthly listeners on Spotify and celebrates the success of single “Te Pego Fortão”, which has surpassed 150,000 streams.
Tony Salles: a new solo chapter after Parangolé
In 2024, after a decade fronting Parangolé, Tony Salles launched his solo career. He has remained a major presence at large events and is still a key figure in Salvador’s Carnival.
Tony leads the traditional As Muquiranas bloco, commands street crowds and performs at festivals such as Carnatal. His trajectory reinforces his status as one of the leading voices of the pagodão baiano.
Internationally, Tony has taken Bahia’s sound to Europe, with tours in Portugal, Spain, Switzerland and Italy. These shows expand both his reach and the visibility of the genre abroad.
ONErpm: global infrastructure for music careers
The release of “Salva Vidas” is backed by ONErpm, a music group and label at the forefront of the new music industry. The company operates in 43 locations and employs more than 600 people worldwide.
ONErpm provides label services to artists seeking to grow their careers and runs one of the world’s largest music distribution operations. It also manages one of the biggest multi-channel networks on YouTube.
With a full-service offering that includes marketing support, supply chain tools, SAAS, publishing, accounting and global payment solutions, ONErpm delivers the infrastructure that creators and rights holders need to scale their work.
The company is known for its focus on transparency, from building marketing campaigns to managing royalty payments. The partnership with THEPLAY and Tony Salles reinforces ONErpm’s role in the Brazilian market and in global Carnival sounds.
