Starbucks Brazil is opening two new stores in São Paulo and Curitiba and plans about 30 additional locations in 2026, expanding in cities where it already operates.
Two new stores and 112 locations nationwide
São Paulo, December 19, 2025 – Starbucks—operated by ZAMP in Brazil—announced the opening of two new stores by the end of December, reinforcing its commitment to strengthening its Brazilian operations.
With these new units, Starbucks will reach 112 stores in the country. The openings reflect a positive moment for Starbucks Brazil, marked by robust operations and preparation for future growth.
The new location at Curitiba International Airport opened on December 5. The kiosk near the boarding gates offers travelers quick access to quality coffee and beverages.
In São Paulo, the brand is opening a new store on the corner of Pedroso and Pinheiros streets, scheduled for December 30. The unit strengthens Starbucks’ presence in one of the city’s busiest neighborhoods.
30% portfolio growth planned for 2026
For 2026, Starbucks Brazil plans to open approximately 30 new stores, representing a 30% increase in its national portfolio. The expansion confirms the brand’s long-term investment in the Brazilian market.
The upcoming openings aim to reinforce Starbucks’ footprint in São Paulo, Curitiba, Rio de Janeiro and other cities where the brand already operates, with a focus on high-traffic, culturally relevant locations.
According to Mariane Wiederkehr, President of Starbucks Brazil, the goal is to move closer to customers while preserving quality and the brand’s distinctive experience. She points out that the strategy is based on careful planning and a customer-centric approach.
“Our goal is to be increasingly closer to our customers, offering convenience without giving up the quality and unique experience that define Starbucks. This expansion reflects our continued investment in Brazil and our confidence in the market’s potential. We are growing our presence with responsibility, planning and focus on the customer journey,” she says.
She adds that the plan for around 30 new stores in 2026 reinforces a strategy of consistent growth in cities where Starbucks is already present, reconnecting the brand with consumers and expanding daily touchpoints.
Portfolio evolution with a Brazilian coffee twist
The strengthening of operations also aligns with a movement to deepen Starbucks’ connection with Brazilian coffee culture. Recently, the brand launched Cafézinho Brasileiro, which includes Cafézinho Puro and Café com Leite: Média and Pingado.
Inspired by the traditional way Brazilians drink coffee, the beverages are prepared with Starbucks® Brazil Blend. The initiative aims to translate the brand’s global expertise into experiences aligned with local habits.
By doing so, Starbucks celebrates Brazil’s unique relationship with coffee and strengthens its cultural presence in everyday life. The move also highlights the company’s openness to local flavors and rituals.
Support for farmers and sustainable practices
As it expands in retail, Starbucks remains committed to supporting coffee farmers in Brazil through sustainable practices and long-term partnerships.
Since 2021, the Starbucks Farmer Support Center in Varginha, Minas Gerais, has served as a hub where agronomists work directly with producers. The team shares open-source agronomic knowledge, sustainable practices and technical guidance tailored to local environmental and social conditions.
This support helps improve coffee quality and productivity, while promoting ethical sourcing and environmental responsibility across the supply chain.
Starbucks Brazil: growth with a focus on connection
Starbucks arrived in Brazil in 2006 with a proposal to offer more than coffee: a place for human connection, warmth and meaningful experiences.
Since 2024, the brand’s operations in the country have been managed by ZAMP, which also oversees Burger King, Popeyes and Subway in Brazil. With locations in multiple states, Starbucks Brazil remains committed to expanding its reach and strengthening bonds with local consumers.
The brand stands out for its focus on ethically sourced coffee, personalized service, diversity, inclusion and sustainability. Every day, Starbucks invites customers to enjoy unique moments—one cup of coffee at a time.