MultiStudios and ParkJacarepaguá promote a Christmas campaign to collect over a thousand toys for vulnerable children in Rio.
A Christmas campaign to spread joy
The creative hub MultiStudios, in partnership with ParkJacarepaguá mall, has launched a Christmas toy drive. The campaign will benefit children supported by social organizations in the city.
Donations include new or gently used toys, with a target of collecting more than one thousand items throughout December. In this way, the initiative aims to offer a warmer Christmas to families facing vulnerability.
Contributions can be made at the collection point set up inside the studio. At the end of the campaign, all toys will be delivered to the project Freguesia em Ação.
Support network in Jacarepaguá
Freguesia em Ação brings together leaders and coordinators of several social initiatives in the Jacarepaguá neighborhood. They will distribute the toys to local NGOs focused on children in vulnerable situations.
Thus, the campaign strengthens an existing solidarity network in the area. Moreover, it ensures that donations reach institutions that closely follow the reality of the families served.
The initiative mobilizes hosts, creators and the broader MultiStudios community. However, it is also open to mall visitors, encouraging collective engagement.
Creative community with social impact
The campaign’s goal is to provide a more welcoming Christmas for children supported by social organizations. At the same time, it reinforces the hub’s commitment to social impact through creativity.
“MultiStudios was created to connect people and generate positive impact. At such a symbolic time as Christmas, using this collective energy to do good is a way of giving back to society part of what we receive every day,” says Thiago Oliveira, CEO of MultiStudios.
According to Thiago, the campaign represents the transforming power of the creative community that circulates through the space. Each participant helps broaden the reach of the initiative.
“Every toy donated carries a gesture of affection. When creators, teams and visitors unite around a common cause, the chain grows and reaches even more children,” he adds.
How to take part
The toy drive is open to the entire community that visits ParkJacarepaguá. Therefore, any visitor can contribute with a donation.
Donations may include new toys or items in excellent condition. The idea is that each gesture of generosity helps brighten a child’s Christmas.
Service
Location: MultiStudios – Shopping ParkJacarepaguá (Estr. de Jacarepaguá, 6069 – Anil, Rio de Janeiro)
Period: Throughout December
What to donate: New or excellent-condition toys
