KFC and Coca-Cola launch a national Christmas campaign in Brazil with special sharing combos, 900 ml drinks and exclusive collectible cups.
Christmas campaign focuses on sharing
KFC, one of the world’s largest fried chicken chains, is rolling out a national Christmas campaign in partnership with Coca-Cola. The promotion runs from December 17 to January 6 in all KFC restaurants across Brazil.
The initiative places sharing at the heart of the concept and highlights festive combos designed to be enjoyed together. In this way, the campaign reinforces moments of celebration among friends and families at the end of the year.
Festive combos and exclusive cups
The special combos combine sandwiches, chicken strips and a bucket of fries, served with 900 ml soft drinks. Moreover, beverages are served directly in collectible cups, which are offered as a complimentary gift to enhance the experience.
One option includes three sandwiches, eight strips, a bucket of fries and a 900 ml drink for R$ 99,90. Another combo features four sandwiches, eight strips, a bucket of fries and two 900 ml drinks for R$ 119,90.
Both offers come with exclusive cups decorated with Christmas-inspired graphics that blend KFC and Coca-Cola visual identities. As a result, the item becomes instantly recognizable and gains collectible appeal.
The cups feature a durable finish, making them suitable for everyday use at mealtimes. At the same time, they can be kept as souvenirs, strengthening the emotional connection with the brands.
Brands reinforce their role in celebrations
According to Fernanda Harb, Marketing Director at KFC Brazil, the partnership reflects the brands’ role in social gatherings. She notes that KFC and Coca-Cola have long been part of celebration moments.
“KFC and Coca-Cola have always been part of celebration moments, and Christmas is the ultimate expression of this spirit of sharing. By developing combos designed to be shared and cups treated as coveted objects, we aim to combine experience, convenience and emotional memory.”
Catarina Lopes, Marketing Director for Coca-Cola in Brazil, also emphasizes the importance of shared experiences. She recalls the brand’s historic association with Christmas and its role in building emotional imagery around the date.
“For us, the magic of Christmas happens when we create experiences that bring people closer together. Coca-Cola has a historic relationship with this date and, over the decades, has helped build an emotional imagery that unites families, sparks wonder and inspires celebration. Being alongside partners who share these same values, such as KFC, makes this moment even more special.”
The choice of sharing formats reflects the brands’ purpose and the behavior of consumers at year-end. Consequently, the campaign aligns with the growing relevance of collective meals and gatherings during the festive season.
KFC: global fried chicken leader
Founded in 1952 by Colonel Harland Sanders in Kentucky, KFC (Kentucky Fried Chicken) is a U.S.-born restaurant chain. Today, it ranks among the world’s most valuable brands and leads the global fried chicken segment.
The brand is especially known for its iconic chicken buckets and juicy sandwiches, prepared with the Crispy Recipe or the Original Secret Recipe. This formula uses eleven herbs and spices and remains locked in a safe in Louisville.
In Brazil, KFC’s story began in 2006. From 2019 onward, the chain started operating under International Meal Company, accelerating its local expansion.
In 2025, KFC Brazil created a joint venture with KSR Master Franquia and Kentucky Foods Chile, forming Horizonte Restaurantes. The structure consolidates all assets and drives the brand’s development in the country.
Today, KFC operates more than 230 restaurants in Brazil, combining company-owned stores and franchises. Globally, the brand is present in over 145 countries and exceeds 29,000 outlets.
Coca-Cola Company: complete beverage portfolio
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Its purpose is to refresh the world and make a difference.
The portfolio includes several billion-dollar brands across different beverage categories worldwide. In sparkling soft drinks, highlights include Coca-Cola, Sprite and Fanta.
In hydration, sports, coffee and tea, the company offers Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak and Ayataka. In nutrition, juices, dairy and plant-based drinks, brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS.
The company continually transforms its portfolio, reducing sugar in its beverages and introducing innovative new products. It also works to generate positive impact through water replenishment, packaging recycling and sustainable sourcing practices.
Coca-Cola is committed to reducing carbon emissions across its value chain. Together with its bottling partners, the company employs more than 700,000 people, helping create economic opportunities in local communities around the world.
