Kérastase opens its Summer Experience at Fairmont Rio with the Gold Solarium and unveils Gloss Absolu Le Parfum and the Soleil collection.
A seaside summer debut in Copacabana
Global reference in luxury haircare, Kérastase has launched its summer experience at the Fairmont Rio de Janeiro Copacabana. The project kicks off Kérastase Summer and introduces two major seasonal releases.
The highlights are the new Gloss Absolu Le Parfum and the Soleil collection, focused on sun protection for hair. Both were presented on 18 December, during the exclusive Sunset by Kérastase event.
On the same occasion, the brand unveiled the Gold Solarium, a premium branded activation running until 18 March 2026. The space is reserved for guests staying in the hotel’s Gold category rooms.
Gold Solarium: immersive luxury and self-care
For three months, the Gold Solarium will be fully wrapped in Kérastase branding. The area features a DJ, prize wheel, product testing, sun loungers, umbrellas and an instagrammable spot.
The goal is to invite guests to experience Kérastase’s sophisticated atmosphere by the sea. Thus, summer is reimagined through self-care, beauty and well-being.
The partnership with Fairmont Rio, one of the city’s most prestigious hotels, strengthens the link between luxury and sensorial experience. The Gold Solarium becomes an extension of the Kérastase universe, designed for contemplation and elegance.
“For Kérastase, luxury lies in the way each person lives their self-care ritual. We see this moment as a true gesture of well-being and self-esteem, and we wanted to translate this vision into a physical, memorable and inspiring experience. The partnership with Fairmont reinforces our commitment to offering experiences that combine sophistication, beauty and care at their highest expression,” says Caroline Vital, Kérastase Director in Brazil.
Sunset by Kérastase opens Summer 2026
The Sunset by Kérastase event marked the official start of Kérastase Summer, a concept that brings together activations, experiences and launches for the hottest season of the year. The programme included a special brunch and brand experiences.
Hairstylist Tiago Parente, Global Ambassador for Kérastase, led the talk “Radiant Summer Hair: Kérastase’s Secret for Shine and Sun Protection”. He shared tips on how to keep hair luminous and protected under the sun.
Alongside fragrance sommelier Ricardo Assi and the Kérastase team, Tiago presented two new products. Both reinforce the brand’s focus on hair self-care combined with sensorial pleasure.
Gloss Absolu Le Parfum: a signature hair fragrance
The new Gloss Absolu Le Parfum is a hair fragrance designed to boost self-confidence and self-esteem. The launch extends the Gloss Absolu range, introduced in early 2025.
The line is known for delivering intense shine and anti-frizz benefits. Now, it gains its own olfactory signature to complete the beauty ritual.
Le Parfum features citrus and floral top notes, a floral heart with iris, cardamom and jasmine, and a sandalwood and vanilla base. The result is a luxurious, captivating scent.
Developed in partnership with Firmenich, the fragrance technology was created to enhance positive emotions. In this way, it supports emotional well-being through the beauty routine.
The concept behind Gloss Absolu Le Parfum is to show that beauty goes beyond appearance. It becomes a full sensorial experience that engages all the senses.
Soleil collection: shield against sun, salt and chlorine
The second launch is the Soleil collection, developed specifically for summer haircare. The line protects hair exposed to sun, sea salt and chlorine.
Soleil offers a complete sun protection routine for hair, preserving lightness while reducing nutrient loss. It also delivers shine, softness and a silky feel.
The products provide nourishment, styling support and strength, with anti-frizz action for up to 24 hours and an anti-humidity shield. Hair stays disciplined even in humid environments.
The formula combines coconut water for intense nourishment, vitamin E to protect against external aggressors and prevent breakage, and UV filters to combat sun damage to the hair fibre.
The exclusive Ivresse Solaire fragrance completes the ritual. It blends jasmine, tuberose and ylang-ylang with coconut milk, tonka bean and precious amber, creating a sophisticated, enveloping scent.
About Kérastase
Founded in 1964, Kérastase is a global leader in professional haircare. Its portfolio comprises more than 100 products, available in around 60 countries and reaching 20 million consumers.
Women are at the heart of the brand, which offers luxurious, personalised treatments. The mission is to allow each person to experience their hair in the most exceptional way and to express their femininity.
Kérastase clients are supported by specially trained hairdressers able to perform precise diagnoses. These professionals recommend the ideal treatment for each hair type and need.
About L’Oréal Group
The L’Oréal Group has been dedicated to beauty for 115 years and manages an international portfolio of 38 diverse and complementary brands. In 2024, the Group generated €43.48 billion in sales and employs more than 90,000 people worldwide.
As the world leader in beauty, L’Oréal is present across all major distribution channels. These include mass retail, department stores, pharmacies, drugstores, hair salons, travel retail, branded stores and e-commerce.
Research & Innovation, with a dedicated team of 4,000 researchers, sits at the core of L’Oréal’s strategy. Their work responds to evolving beauty aspirations around the globe.
Reinforcing its sustainability commitment, the Group launched the L’Oréal for the Future programme. It sets ambitious environmental and social goals through 2030, aiming to foster a more inclusive and sustainable society.
In Brazil, the world’s fourth-largest beauty market, L’Oréal celebrated 65 years of operations in 2024. The company is one of the country’s leaders in beauty, with 22 brands in its local portfolio.
These include L’Oréal Paris, Maybelline, Garnier, Niely, Colorama, Kérastase, L’Oréal Professionnel, RedKen, Matrix, La Roche-Posay, Vichy, SkinCeuticals, CeraVe, Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Cacharel, Prada, Azzaro, Valentino and Mugler.
