Campari and Brazilian streetwear brand Class join forces in a collab that launches a silver ring, a 50-piece limited edition inspired by the Negroni and contemporary design.
A jewel that blends art, fashion and cocktails
Two iconic brands come together to celebrate art through an exclusive jewel. The collaboration connects Italian bitter Campari, created in 1860, and Class, a label that helped redefine contemporary Brazilian streetwear.
The result is a limited-edition silver ring that embodies timelessness, style and self-expression. It materialises a shared essence: staying relevant without losing authenticity.
Design inspired by wax seals, Negroni and today’s culture
The ring’s design incorporates visual elements that tell both brands’ stories. The monogram functions like a wax seal, a classic symbol of refinement now reimagined for modern times.
On one side sits Campari’s unmistakable identity; on the other, the Class logo. In between, a symbolic bridge links two distinct universes united by authenticity.
The deep Negroni red, from the world’s most consumed cocktail made essentially with Campari, inspires the ring’s graphic compositions. From above, the piece resembles a Negroni glass, a subtle and sophisticated nod in the design.
Beyond aesthetics, the goal is to build genuine connections with contemporary culture. Tradition and modernity coexist naturally, showing that heritage can live comfortably in today’s language.
Class and Campari: shared versatility
Choosing Class as a partner reinforces how aligned the two brands are. The Brazilian label is known for moving fluidly between different worlds.
Its pieces dress skaters on the streets and celebrities, always balancing sobriety with irreverent details. This same versatility is reflected in Campari’s role in the cocktail universe.
From the classic Negroni to the more relaxed Garibaldi, the Italian bitter remains a protagonist in different occasions. In every context, it keeps its bold, recognisable character.
“This collaboration makes sense because both brands understand that being iconic does not mean standing still in time,” says Vinicius Löw, Marketing Director at Grupo Campari Brasil.
“It is about evolving, reinventing yourself and being part of today’s conversations without giving up your essence,” adds Rafaela Sayuri, creative director and co-founder of Class.
Limited to 50 non-sale pieces
The ring is limited to just 50 non-sale pieces. It is a symbolic object that reflects a shared philosophy between Campari and Class.
Versatile and unisex, it can be worn at formal events or in everyday life. It carries history, Italian tradition and contemporary Brazilian design while looking firmly to the future.
More than a product drop, the collab is a toast to the idea that true style is not confined to a single universe. It moves, evolves and adapts, always with personality.
About Campari
Campari is one of the world’s most iconic aperitifs, a symbol of sophistication and boldness in mixology. Created in 1860 in Italy by Gaspare Campari, the bright red spirit has an unmistakable flavour.
Its secret recipe blends aromatic herbs, spices and fruits. Versatile and timeless, Campari is the soul of classics such as the Negroni, Americano and Campari Tonic, while inspiring new creations worldwide.
More than a drink, the brand carries an artistic and cultural legacy. It connects with authentic, innovative experiences, always aligned with its audacious spirit.
About Class
Founded in Santo André, Brazil, Class has a 10-year history and is present across much of the country. The brand is recognised in the streetwear market for its luxury sportswear with a Brazilian cultural lens.
Its pieces reflect local lifestyle and improvisation through sophisticated garments rich in historical references. The brand speaks directly to young audiences and contemporary culture.
From the underground skate scene to prestigious retailers, Class has followed the global rise of streetwear. It has solidified its position as a key player in the segment.
About Campari Group
Founded in 1860, Campari Group is now the sixth-largest player in the global premium spirits industry. Its portfolio includes more than 70 premium and super-premium brands.
Key names include Aperol, Campari, SKYY, Wild Turkey, Frangélico, Grand Marnier, Espolòn, Courvoisier and Appleton Estate. The Group operates in over 190 countries, with strong positions in Europe and the Americas.
Headquartered in Milan, Campari Group employs around 4,900 people worldwide. Its growth strategy combines organic expansion through brand building with selective acquisitions.
The aim is to strengthen its portfolio and global footprint in premium spirits. In doing so, the Group continues to consolidate its presence in key markets around the world.