Brazil’s Laces expands into home wellness with Soul Care, a new aromatherapy-based home fragrance and essential oils line.
Aromatherapy and design for the home
A national reference in natural beauty and holistic hair care, the Laces Group now takes its wellness concept into the home. The brand is launching Soul Care, a home fragrance collection.
The new line reinforces Laces’ commitment to sophistication, sustainability and the benefits of aromatherapy. Moreover, each product also works as a decorative object, combining well-being and design.
The collection’s olfactory signature blends rosemary and lemongrass, already familiar to salon clients. In this way, people can bring the Laces sensory experience into their own homes.
Soul Care: diffusers, spray, candle and oils
The Soul Care line features four main products: reed diffusers in two sizes, an aromatic spray, a scented candle and a range of essential oils. The oils are available in Lavender Angustifolia, Sweet Orange, Lemongrass and Peppermint versions.
The fragrances are based on natural actives already widely used in Laces’ hair formulas. Thus, they strengthen the connection between personal care rituals and the atmosphere of the home.
“Our goal is to extend the Laces sensory experience beyond the salon and hair care. We want people to take this well-being ritual into their homes as well,” says founder Cris Dios.
Diffuser, room spray and scented candle
The reed diffuser is designed for larger spaces, perfuming rooms continuously and elegantly. Its energizing scent combines the citrus freshness of lemongrass with herbal rosemary notes and comes with high-absorption reeds.
The room spray offers instant application with a long-lasting fragrance that does not leave residue. The blend of lemongrass and rosemary provides an immediate feeling of freshness and renewal.
The scented candle is ideal for moments of pause and self-care. While burning, it promotes relaxation and well-being, creating a welcoming and softly perfumed atmosphere.
Essential oils: focus, calm and vitality
The rosemary essential oil is stimulating and revitalizing. It is known for supporting memory, improving circulation and encouraging hair growth, with antioxidant, antiseptic and anti-inflammatory properties.
Lavender Angustifolia essential oil has calming and relaxing effects, helping to relieve stress, anxiety and insomnia. It also offers healing, anti-inflammatory and skin-regenerating action, and is recommended for burns and irritations.
The sweet orange essential oil has energizing and mood-lifting properties and is often associated with an antidepressant effect. It brings antioxidant and anti-inflammatory benefits, stimulates circulation and helps revitalize the skin.
Lemongrass essential oil is refreshing and revitalizing, supporting concentration and easing fatigue. It has antifungal, antibacterial and anti-inflammatory action and may be used for muscle pain and oily skin care.
The peppermint essential oil is stimulating and cooling, assisting with focus and easing headaches and migraines. With analgesic, anti-inflammatory and decongestant properties, it is useful for respiratory and digestive discomfort.
Where to find Soul Care
The Soul Care collection is already available on Laces’ official e-commerce. In addition, the products can be purchased at Laces salons and Bioma Laces locations.
About Grupo Laces and Hair
The group began with Laces and Hair, Brazil’s first hair spa, founded in 1987 by Mercedes Dios. A pioneer in healthy hair treatments, it became a benchmark in natural beauty.
Now led by Cris Dios, Laces encompasses an ecosystem focused on ESG and conscious consumption. With sustainable practices, it has participated in COP 27, COP 28 and COP BIO 16, consolidating its role as a Brazilian voice for more sustainable beauty practices.
The group includes Laces and Hair, Bioma, Slow Beauty, Carbon Limited and the brands Cris Dios Organics, LCS and C/Alma. Together, they integrate services, products and initiatives aimed at well-being, sustainability and hair health.
