Let’s Pipa, Carneiros, Nada É Igual, AYÁ and Maravilha stand out among Brazil’s Northeastern New Year’s Eve festivals, combining beach, music, wellness and Aperol.
Northeastern New Year’s Eve as a life experience
In Brazil’s Northeast, some Réveillon parties have become full life experiences rather than just year-end events. Surrounded by postcard-perfect beaches and curated line-ups, New Year’s celebrations increasingly embrace a more conscious and balanced way of partying.
For 2026, five festivals are among the most sought-after: Let’s Pipa (RN), Carneiros (PE), Nada É Igual (BA), AYÁ (CE) and Maravilha (CE). All of them share a common partner: Aperol, which brings its sunset-inspired, light-hearted celebration concept to the Northeastern coast.
These events merge music, sun, sea and self-care, reflecting a growing trend of partying with purpose and good energy, rather than excess.
1 – Let’s Pipa: well-being and sunsets in Rio Grande do Norte
In Praia de Pipa, Tibau do Sul (Rio Grande do Norte), Réveillon Let’s Pipa runs from 27 December 2025 to 2 January 2026 and remains one of the region’s most coveted celebrations.
For the second year, Aperol returns as the main sponsor, expanding its presence beyond the dance floor. Under the concept “We want the new year to be as light as the sunset”, the festival blends parties with daytime self-care activities.
The schedule includes yoga classes, beach games like altinha, and activations focused on hydration, sun protection and balanced eating, alongside chill-out areas for rest and connection. Aperol Spritz appears as the light, refreshing drink for this slower, more mindful rhythm.
2 – Nada É Igual: nature and balance in Itacaré (Bahia)
On Praia do Pontal, in Itacaré (Bahia), Réveillon Nada É Igual takes place from 28 December 2025 to 2 January 2026. Set in one of the most preserved stretches of Bahia’s coastline, the event more than earns its name.
In its first year with Aperol as a partner, the festival proposes six days of experiences that balance party and wellness, including yoga, outdoor activities and quiet breaks between celebrations.
At sunset and into the night, open bar parties feature a line-up that mixes Brazilian music and electronic sounds, with acts such as Filhos de Jorge, Felguk, Sambaiana and Pedro Pondé. It’s designed for those seeking intensity without losing their balance.
3 – Carneiros: authenticity and conscious partying in Pernambuco
On Praia dos Carneiros, in Tamandaré (Pernambuco), Réveillon Carneiros will be held from 26 December 2025 to 2 January 2026, reaffirming its status as one of Brazil’s most iconic New Year’s events.
For the second year, Aperol signs the sponsorship and reinforces a message of celebrating with presence and meaning. Under the theme “Born to be Real”, the 2026 edition invites revellers to live in the moment, feeling the sand, sun and music at a slower pace.
Besides six nighttime parties and sunset sessions at Mouton Beach Club, the programme includes sunrise self-care rituals, sports and experiences aimed at connecting body and mind.
The line-up is impressive, featuring Black Coffee, Solomun, Rüfüs Du Sol (DJ set), Vintage Culture, Alceu Valença, João Gomes and Marcelo D2 – a grand Réveillon with bare feet and a clear head.
4 – AYÁ: creativity and immersive energy in Jericoacoara
In Jericoacoara (Ceará), one of Brazil’s most magical destinations, Réveillon AYÁ runs from 28 December 2025 to 1 January 2026. Known for its immersive and creative approach, AYÁ blends sports, art, beach life and cultural exchange.
Debuting as a sponsor, Aperol joins the festival with conscious celebration experiences, carving out moments of pause amid intense open bar parties. Nature, community and artistic expression are at the core.
AYÁ is aimed at those seeking high energy, authenticity and a New Year’s Eve with purpose, where partying coexists with environmental awareness and personal care.
5 – Maravilha: sports, good vibes and parties in Taíba (Ceará)
In Taíba, on the coast of Ceará, Réveillon Maravilha takes place from 26 December 2025 to 2 January 2026. The festival stands out for its strong emphasis on sports and daytime well-being.
Guests can join activities such as surfing, footvolley, beach tennis, guided runs and an outdoor “jungle gym”. Movement and health come first, before the night-time parties.
After dark, the atmosphere shifts to premium open bar parties and live music, while maintaining the event’s upbeat, balanced spirit. Aperol partners with Maravilha to highlight that it is possible to celebrate intensely and still take care of oneself.
Aperol and Campari Group: sunset spirit worldwide
Part of the Campari Group portfolio, Aperol is globally recognised for its light, refreshing and balanced flavour, with citrus notes, subtle orange and aromatic herbs. Created in Italy in 1919, the aperitif became synonymous with relaxed social moments, especially through the iconic Aperol Spritz.
With its vibrant orange colour and versatile profile, Aperol is closely linked to a modern, social lifestyle, and is a staple in bars, restaurants and events that value authentic, sophisticated experiences.
Founded in 1860, the Campari Group is the sixth-largest global player in the premium spirits industry. Its portfolio includes more than 70 premium and super-premium brands, such as Aperol, Campari, SKYY, Wild Turkey, Frangélico, Grand Marnier, Espolòn, Courvoisier and Appleton Estate.
Operating in over 190 countries and headquartered in Milan, the group employs around 4,900 people. Its growth strategy combines strong brand-building with selective acquisitions in key markets and categories.