Casar.com projects R$ 32 billion in 2026, with 472,000 weddings, R$ 69,000 average spend and demand for personalized, meaningful celebrations.
A stable and billion-real wedding market
The Brazilian wedding market continues to play a strong role in the national economy. A survey by Casar.com, the country’s largest wedding website and gift list platform, in partnership with Assessoria VIP, projects R\$ 32 billion in revenues for 2026. The data confirm the sector’s strength, even without major growth jumps.
With an average spend of R\$ 69,000 per celebration, the market is expected to reach around 472,000 weddings in the year. This volume maintains the stability pattern seen in 2024, with only slight variations. As a result, weddings continue to move billions annually and support a broad network of suppliers and services.
Buffet, venue and décor lead the budget
The survey shows that a few key suppliers have the greatest impact on the final budget. Buffet services account for 17.51% of the total cost of a wedding. The reception venue represents 10.42%, while decoration is responsible for 9.63% of the average spend.
“When we analyze how expenses are distributed, it becomes clear that food, venue and décor are the pillars that build the day’s experience and therefore remain a priority for couples. These elements ensure comfort, aesthetics and the atmosphere that makes the party truly unforgettable,” says Marcelo D’Alfonso, CEO of Casar.com.
Couples are more digital, conscious and demanding
According to D’Alfonso, Brazil’s wedding industry is increasingly driven by data, purpose and experience. Seen as one of the most dynamic segments of the emotion-driven economy, the market is undergoing a behavioral shift. Couples are more digital, well informed and demanding when it comes to services and ceremony formats.
A new generation is looking for authenticity and personalization beyond tradition, he notes. Consequently, there is a rise in more modern and diverse weddings, aligned with each couple’s lifestyle. The focus moves away from pure ostentation and toward moments of high emotional impact and meaningful experiences.
Casar.com as a wedding ecosystem
In 2025, Casar.com hosted more than 300,000 wedding websites, gathering a base of 3.5 million users who sent gifts through the platform over the past decade. The company has already recorded more than 100 million visits to couples’ sites, which they use to tell their stories in a personalized and human way.
“We have consolidated ourselves as a wedding market ecosystem, following the entire couple’s journey — from building the gift list to creating digital invitations, managing RSVPs and choosing suppliers. Our goal is to add even more value to the charming wedding experience,” adds Marcelo. In this way, the platform strengthens its role as a hub between couples and vendors.
More intimate, sustainable and purpose-driven ceremonies
For 2026, the survey points to a decline in extravagant weddings and a rise in smaller, more intimate celebrations. Couples are expected to prioritize personalized rituals, emotional moments and experiences that reflect their values and purpose. Guest lists tend to shrink while investment in details and refined ambience increases.
On the sustainability and ethics front, demand is growing for vendors with responsible practices, from décor to catering. Many couples seek celebrations that express not only love but also social and environmental responsibility. As a result, providers aligned with these values gain competitive advantage.
Bringing together emotion, tech and purpose
With shorter guest lists and higher spending on experiences and atmosphere, the market tends to push up the average value per event. Each wedding concentrates more resources on elements with strong emotional and sensory impact. At the same time, digital tools remain essential for planning and guest communication.
“With smaller guest lists and larger investments in details, experiences and a more refined ambience, the market tends to increase the average amount spent per event. This creates both a challenge and an opportunity for businesses in the sector: to unite emotion, technology and purpose, opening a new chapter in the celebration of love,” concludes the executive.
