Make a Cake launches highlight dessert Cercadinho and reinforces quick, special and functional lines for year-end celebrations.
Desserts tailored for holiday season
São Paulo, December 2025 – Make a Cake, a reference brand in cakes, is getting ready for one of the busiest times of the year. It positions itself as the ideal choice for those seeking practical, flavorful and versatile desserts for holiday gatherings. In doing so, the brand strengthens the bond it has built with customers over nearly ten years.
With a portfolio designed for different needs, the company focuses on products that combine quality, speed and customization. The lines serve both last-minute shoppers and those who plan Christmas dinner in advance. Thus, Make a Cake consolidates its presence in the celebration-dessert universe.
Cercadinho becomes the star of the table
This Christmas, the main highlight is Cercadinho, now a fixed item on the quick-assembly menu. The dessert is emerging as a holiday favorite and has already gained traction on social networks. Moreover, it allows customers to assemble everything according to their own taste.
The experience starts with choosing the cookies that form the outer fence of the dessert. Then comes a moist base soaked with condensed milk syrup. The final layer features the brand’s new mousses: chocolate, passion fruit, lime, salted caramel or the strawberry-and-cherry version created especially for Christmas.
Extra brigadeiro sauces can be added for even more indulgence and visual appeal. In this way, Cercadinho becomes a versatile, eye-catching option ready to impress guests at Christmas dinner. The concept brings practicality and personalization together in a single dessert.
Convenience without sacrificing flavor
“We know year-end is the time to bring people together and create memories. And dessert is part of that! This Christmas, our goal is to make life easier for anyone who wants a special dessert without complications. Make a Cake has always believed that convenience and flavor can go hand in hand, and Cercadinho reflects this idea perfectly: it is versatile and can be created from each person’s preferences,” says Alana Etchebehere, Make a Cake’s co-founder.
Beyond the launch, the brand maintains its traditional lines, designed for different consumption profiles. There are options for those who need a ready dessert in minutes and for those who prefer something more elaborate. As a result, the offer ranges from intimate gatherings to larger celebrations.
Quick, classic and corporate lines
The Quick Line – Build in 10 Minutes remains the most convenient solution for customers in a holiday rush. The Traditional Naked Cake Line brings classic, nostalgic cakes, ideal for family tables. In this way, the brand embraces different celebration styles.
For those looking for more elaborate creations, the Special Line works with made-to-order cakes prepared within 48 hours. It includes decorated cakes, seasonal editions and exclusive designs tailored for Christmas tables. Presentation follows the festive spirit while preserving flavor as the main focus.
The Corporate Line completes the portfolio with personalized options and gift kits. These products serve companies that want to surprise employees and partners with memorable presents. Thus, Make a Cake also becomes a partner for year-end corporate initiatives.
Zero and vegan options gain ground
To serve different dietary profiles, the brand strengthens its functional ranges. The Zero Line, reformulated and sweetened with dates, white raisins and stevia, includes products that are gluten-free, lactose-free and sugar-free. According to the company, these recipes have been winning over consumers with their lightness and flavor.
The Vegan Line completes the offer with recipes developed without ingredients of animal origin. The desserts preserve the texture and indulgence that define the brand. Consequently, Make a Cake offers inclusive options without compromising the overall experience.
Innovation and growth in the dessert segment
By combining innovation, selected ingredients and processes that ensure consistent results, Make a Cake is expanding its footprint in the dessert segment. The brand gains relevance at a time when speed and affordability are highly valued. Furthermore, its focus on customization reinforces an emotional bond with consumers.
This Christmas, the company doubles down on the mix of convenience and taste to simplify celebrations. The idea is to help each household serve a dessert aligned with its own style and preferences. As a result, Make a Cake strengthens its role as an ally for those who want to celebrate without complications.
About Make a Cake
Founded in 2016, Make a Cake was created with the purpose of delivering customizable desserts assembled on the spot. Over ten years, the brand has evolved into a complete portfolio, ranging from instant convenience options to exclusive, celebratory products. The goal is to serve both impulse purchases and planned occasions.
With six physical stores split between Rio de Janeiro and São Paulo, plus a robust digital operation, Make a Cake is now a reference in convenience, innovation and flavor. The brand continues to grow its presence in the dessert world. In doing so, it reinforces its role in year-end celebrations and other special dates.
