HOPE Group celebrates 2025 Christmas campaign with Márcia Sensitiva and Felipe Titto at Oscar Freire event, featuring tarot and 2026 color test.
Event gathers influencers and mystical experiences
The HOPE Group hosted guests on Wednesday night (10) at its flagship store on Oscar Freire, in São Paulo. The gathering celebrated the launch of the 2025 Christmas campaign, cocreated with astrologer and influencer Márcia Sensitiva. In addition, it officially marked the arrival of year-end festivities for the brand.
Businessman and artist partner Felipe Titto attended the event. Institutional director Sandra Chayo welcomed Márcia Sensitiva, who shared 2026 predictions. Thus, the evening blended fashion, mysticism and New Year rituals.
Tarot session reveals future energies
During the celebration, Márcia Sensitiva took part in a tarot session led by another tarologist. The astrologer discovered what the coming year holds for her personal and professional path. The moment enhanced the immersive, tradition-linked atmosphere.
Guests also accessed an exclusive online test, created by Márcia in collaboration with the HOPE team. The tool identifies colors aligned with the energies each person wants to attract in 2026. Available on the brand’s website and via QR Code in stores, it activates the campaign’s core concept.
Color rituals and New Year beliefs
The campaign revisits traditional New Year beliefs and rituals, such as choosing underwear colors. In this way, it invites everyone to celebrate luck and positive wishes for 2026. The activation merges fashion with symbolism, deepening the brand’s emotional connection with consumers.
The Oscar Freire event showcased HOPE’s skill in crafting memorable experiences. Meanwhile, it highlighted strategic partnerships with influencers like Márcia Sensitiva. Therefore, the Christmas campaign positions itself as a bridge between tradition and modernity.
HOPE Group and its market leadership
The HOPE Group leads in underwear, beachwear and fitness segments. The company stands out for quality, durability, comfort and product development expertise. Its history reflects hope and resilience in the national market.
The group operates three main brands: HOPE, HOPE Resort and Bonjour Lingerie. Over the past two years, it invested more than R$ 20 million in new lines and growth. As a result, it entered new markets and attracted fresh audiences.
Operations include over 300 franchises and 3,000 sales points, plus its own e-commerce. A 33,000 m² factory in Ceará ensures innovation and production capacity. Ultimately, these foundations drive the company’s ongoing expansion.
