Equaliv joins Rei e Rainha do Mar with Equaliv Truck, Body Protein Fresh buoy, 360° activation and a nutrition lecture by expert Pedro Perim.
Brand reinforces healthy performance at the world’s biggest beach sports festival
Equaliv, a leading supplement brand from Brazilian pharmaceutical group Althaia, will take part for the third time in the Rei e Rainha do Mar marathon. The event returns to Rio de Janeiro’s iconic Copacabana Beach on 13 and 14 December, bringing together around 7,000 athletes for ocean swimming, beach runs, beach biathlon and kids’ races.
Known as the world’s largest beach sports festival, the circuit provides the perfect stage for Equaliv to highlight its commitment to healthy high performance. The brand connects quality supplementation, expert content and outdoor experiences in one of Rio’s most emblematic settings.
Equaliv Truck, tastings and Body Protein Fresh buoy on course
For this edition, Equaliv will activate the Equaliv Truck at Posto 5, offering product tastings and special items in athletes’ kits. The goal is to showcase, in a practical way, supplement solutions designed for well-being, recovery and performance.
Along the swim course, the now traditional Body Protein Fresh buoy will be positioned in the ocean, boosting brand visibility and energizing competitors. The visual landmark reinforces the connection between endurance sports and science-backed nutrition, core elements of Equaliv’s positioning at the event.
Nutrition & Physiotherapy talk with expert Pedro Perim
The schedule also features a lecture by nutrition specialist and USP master’s graduate Pedro Perim at the event’s Village area. He will open the program on Friday, 12 December, at 10 a.m., with the topic “Nutrition & Physiotherapy”. The session targets athletes and the general public interested in safe performance and injury prevention.
The initiative reflects Equaliv’s commitment to promoting well-being, movement and a healthy lifestyle, going beyond brand exposure. By linking scientific knowledge with sports practice and the Copacabana landscape, the company deepens its dialogue with both professional and amateur athletes.
360° digital activation for visitors
Beyond on-ground actions and the lecture, Equaliv has planned a strong digital presence. A 360° video platform will allow visitors to create personalized clips by following the brand’s Instagram profile via QR code. This way, the festival experience extends naturally into social media.
The strategy combines live interaction, educational content and online engagement, reinforcing Equaliv’s connection with different consumer profiles. The brand uses the event as an open-air lab to show how smart supplementation supports responsible sports practice.
Equaliv: pharmaceutical-grade supplements with fair prices
Part of the Althaia Group, founded 15 years ago, Equaliv was created to elevate nutrition to a new level. The brand develops supplements that blend scientific rigor, advanced technology and premium ingredients, strictly aligned with Anvisa regulations. Safety, efficacy and traceability are central pillars.
Production takes place in a pharmaceutical facility, ensuring high safety and quality standards. Equaliv operates its own R&D laboratory, equipped with advanced analytical techniques that guarantee precision and reliability. The group also maintains global partnerships to source patented, clinically proven ingredients.
Internal controls exceed legal requirements and include a stringent allergen management plan. The brand stands out for offering high-quality supplementation at fair prices, democratizing access to health and meeting the needs of multiple consumer profiles, from high-performance athletes to everyday wellness seekers.
Service – Equaliv at Rei e Rainha do Mar
Event: Rei e Rainha do Mar – Copacabana stage
Location: Copacabana Beach, Posto 5 – Rio de Janeiro, Brazil
Talk: “Nutrition & Physiotherapy”, with Pedro Perim – Village space
Date and time of talk: 12 December, 10 a.m.
Equaliv activations: Equaliv Truck, Body Protein Fresh buoy, 360° video platform
Website: equaliv.com.br | Instagram: @equaliv
