Calvin Klein debuts a new global flagship in Soho, New York, with loft-inspired design, premium lifestyle concept and exclusive Calvin Klein Soho capsule.
Brand returns to its New York roots
Calvin Klein, Inc., part of PVH Corp., has opened its new global flagship in New York City, extending a retail expansion that has recently reached Paris and Tokyo. Located at 530 Broadway, in the heart of SoHo, the store marks the brand’s renewed presence in one of the world’s leading fashion capitals. The space spans over 3,000 square feet (around 280 m²) dedicated to premium lifestyle.
The project underscores Calvin Klein’s commitment to creating destinations that merge its signature minimalism with the city’s authentic energy. Inspired by traditional New York lofts, the store concept combines clean lines with a warm, inviting atmosphere. It echoes the creative legacy of downtown Manhattan.
The flagship serves as a stage for the brand’s core categories: jeans, underwear and essential ready-to-wear pieces. At the same time, it celebrates Calvin Klein’s deep roots in New York, where the label was founded in 1968. The opening aligns with a broader strategy to strengthen the brand’s physical presence in iconic locations.
Leadership emphasizes elevated retail and homecoming
For David Savman, Global Brand President of Calvin Klein, the new store represents a new chapter for the label’s retail expression. He points out that returning to the city where the brand was born, just steps away from its famous Houston Street billboard, carries strong symbolic weight. The flagship is conceived as both an homage and an evolution.
“We are proud to return to one of the most stylish cities in the world – and to the birthplace of our iconic brand – with an even more elevated retail expression. This new global flagship, located just steps away from our famous Houston Street billboard, is a tribute to Calvin Klein’s New York heritage. It represents both the evolution of our retail experience and a tangible expression of the Calvin Klein universe.”
Stefan Larsson, CEO of PVH Corp., reinforces that New York sits at the core of Calvin Klein’s DNA. He describes the opening as an important milestone in the journey to make Calvin Klein one of the most desired lifestyle brands worldwide. The aim is to deepen brand relevance and consumer engagement across North America and globally.
Step by step, PVH is building a stronger global footprint for Calvin Klein through carefully chosen flagship locations. Each store is designed as a physical embodiment of the brand’s vision. The SoHo opening is the latest move in this long-term growth strategy.
Lifestyle storytelling, Soho capsule and Calvin Klein Collection
The SoHo flagship presents the Calvin Klein lifestyle universe through curated spaces built around the brand’s latest campaigns. Jeans and underwear anchor the experience, complemented by men’s and women’s apparel and accessories. Together, they create a complete wardrobe aligned with the brand’s minimalist, sensual aesthetic.
Key styles from Calvin Klein Collection, the label’s highest expression, will be available in selected periods starting in spring 2026. This allows the store to showcase both core essentials and elevated fashion pieces. The mix balances commercial appeal with aspirational design.
To mark the opening, Calvin Klein introduces a limited capsule featuring T-shirts, fleece hoodies, caps and totes with an exclusive “Calvin Klein Soho” logo. The color palette includes navy, cobalt, grey and white. The capsule reinforces the collectible nature of the new location.
Loft-inspired architecture and immersive design
The store’s exterior is painted in Calvin Klein’s signature charcoal tone, immediately immersing passersby in the brand world. Large illuminated windows showcase a seasonal concept developed in collaboration with Perron Studios. The display is inspired by the store’s central design motif: a spiral staircase, 3D-sculpted sofas and chairs, and moving crates repurposed as product displays.
The composition evokes the feeling of moving into a historic SoHo loft. This narrative connects the shopping experience to the neighborhood’s urban heritage. At the same time, it updates the dialogue between fashion, architecture and culture.
Inside, a palette of creams, warm neutrals and natural textures — a Calvin Klein hallmark — creates a serene backdrop. The open space blends authentic industrial character with a refined sensibility. Exposed wood-beam ceilings, molded columns and concrete floors reference the raw look of classic SoHo lofts.
Large frames made from reclaimed wood echo the area’s industrial windows, while brushed stainless steel fixtures and cream plaster furniture balance tactile craftsmanship and modern simplicity. Floor-to-ceiling curved digital screens bring high-impact campaigns to life, reinforcing the brand’s cultural presence.
Service – Calvin Klein Soho flagship
Address: 530 Broadway – SoHo, New York, NY, USA
Opening date: 9 December
Hours: 10 a.m. to 8 p.m., Monday to Sunday
Social media: @calvinkleinbrasil
Photo credits: Bridgit Beyer
About PVH Corp. and Calvin Klein
PVH Corp. is one of the world’s largest fashion companies, powered by its two iconic brands: Calvin Klein and Tommy Hilfiger. For more than 140 years, PVH has connected and inspired consumers globally and now operates in over 40 countries. The group focuses on long-term, sustainable growth for its portfolio.
Founded in 1968 in New York City, Calvin Klein is a leading global lifestyle brand known for its bold, nonconformist ideals. Its minimalist, sensual aesthetic guides all product and communication decisions, creating a space for open self-expression. The brand emphasizes responsible design, high-quality standards and the removal of unnecessary details.
Acquired by PVH in 2003, Calvin Klein continues to expand its presence on emerging digital platforms and through modern marketing campaigns. The company’s strategy focuses on increasing brand relevance, reach and long-term global expansion. The SoHo flagship is a key step in this ongoing journey.
