Isabeli Fontana reveals minimalist beauty routine, TRUSS hair favorites and backstage tricks for a natural, timeless look.
Minimal routine with a focus on quality
With more than 25 years on the runway, international shows and iconic campaigns, Isabeli Fontana has mastered how to enhance her beauty. Behind the flawless look and always healthy hair, there are simple, precise habits. Over time, she has collected valuable backstage tricks that she still uses today.
In her beauty routine, Isabeli follows an essentialist approach, choosing quality over quantity. “Find a few products that really work for you and be consistent. It is not about having a thousand steps, but quality and regularity,” she says. For her, constancy is more important than excess.
She also sees beauty as a form of self-care, not an obligation. In this sense, every ritual becomes a moment of kindness toward herself. A philosophy of uncomplicated beauty guides her daily decisions.
Backstage tricks for hair and makeup
The model relies on small, timeless secrets that work in any situation. “I like those simple tricks that work everywhere,” she says. For hair, one of her key allies is TRUSS Oil Shine.
“On my hair, just a few drops of TRUSS Oil Shine change everything: it controls frizz, gives instant shine and leaves the strands with that healthy look,” Isabeli explains. The product has become essential in her routine. As a result, she keeps her hair polished with little effort.
For makeup, Isabeli highlights a technique she learned behind the scenes. “I really like to brighten under the eyes with a concealer one shade lighter – I learned this trick backstage and never stopped using it,” she reveals. The result is a fresh, luminous and camera-ready gaze.
Adapting beauty care to travel and climate
Constant travel taught Isabeli to adapt her routine to different climates and needs. In dry regions, she strengthens hydration for skin and hair. In humid environments, she chooses lightweight formulas that control frizz without weighing strands down.
Her beauty bag always carries effective basics: tinted facial sunscreen, hydrating oil to prep the skin, brightening concealer, lip balm and hand cream. The hand cream habit comes from her grandmother and remains part of her day-to-day care. This way, Isabeli maintains a functional, portable routine.
Effortless beauty and natural charm
The concept of “effortless beauty”, which she first saw abroad, also guides Isabeli’s choices. For her, real charm lies in natural looks. “It is this return to a more natural style, aiming for a healthier and less artificial appearance,” she notes.
She also perceives a growing demand for products with environmental and animal awareness, combined with high performance. Simple yet effective protocols are gaining space in Brazil, according to the model. Thus, Isabeli combines results, values and simplicity in her routine.
Daily self-care rituals
Even with a busy schedule, Isabeli turns small pauses into self-care rituals. Bath time is her real daily reset. She chooses a playlist that matches her mood, invests in good products and turns the bathroom into a personal spa.
With lightness, consistency and authenticity, Isabeli Fontana shows that beauty goes far beyond the catwalks. Her backstage secrets continue to inspire those who seek real results with naturalness and confidence. In this way, she reinforces a modern and accessible vision of beauty.
About TRUSS
TRUSS is a Brazilian haircare brand with more than 20 years in the market. It has strong presence in beauty salons across Brazil and in nearly 40 countries. The company is remembered by demanding consumers and recommended by leading hair professionals.
The brand develops high-performance products with advanced ingredients and actives that truly deliver results. In 2022, TRUSS joined the portfolio of the Boticário Group, one of Brazil’s 10 largest retailers. This move expanded the group’s presence in the hair category and strengthened partnerships with new audiences and beauty professionals.
