Sephora launches curated Christmas selection with exclusive fragrance, makeup, skincare and haircare sets for every style and budget.
Campaign highlights the beauty of gifting
São Paulo, December 2025 – Sephora is officially kicking off the most magical season of the year with its campaign “The beauty of gifting”. For this year-end period, the prestige beauty retailer presents a curated selection of products that turn gifting into a thoughtful gesture. The choices focus on shine, affection and exclusivity.
With an assortment featuring some of the world’s most sought-after brands, Sephora positions itself as a go-to destination for Christmas gifting. The lineup ranges from best-sellers to limited gift sets created specifically for the season. Fragrances, makeup, skincare and haircare offer options for different profiles and price ranges.
Signature fragrances and gift sets
Among the fragrance highlights are timeless scents such as Chloé – Eau de Parfum and Rabanne – Phantom. These classics are presented as versatile gifts for friends, family or Secret Santa exchanges. The idea is to choose options with broad appeal.
Tommy Girl Forever, by Tommy Hilfiger, celebrates true friendship and bonds that turn friends into family. It is suggested as an emotional, meaningful gift. The Kayali – Fleur Majesty Rose Royale 31 introduces the world of Arabian-inspired perfumery in a best-selling composition that can be worn alone or layered.
Among the gift sets, the Gucci – Flora Gorgeous Gardenia Feminine Kit features a rich white floral fragrance. The scent combines the lightness of the first gardenia bloom with the intensity of the flower in full blossom. It is recommended as a surprising, enchanting present.
The Moschino – Coffret Toy Two Bubblegum targets those who enjoy fun and irreverent scents. Inspired by nostalgic bubblegum notes, the floral-fruity fragrance blends sweet and citrus accents. According to the brand, it translates joy, attitude and sensuality in the right measure.
Makeup icons for festive looks
On the makeup side, the iconic NARS – Blush Orgasm stands out as a must-have for beauty lovers. It combines high-quality formula, intense pigmentation and versatility. Sephora presents it as a gift that rarely misses the mark during festive season.
The Carolina Herrera – Fabulous Eyeliner delivers precise lines with a long-wear formula. It is aimed at those who love graphic impact and artistic makeup. As it does not depend on specific shade preferences, it suits different styles.
The Guerlain – Ombre Eyeshadow Palette offers radiant finishes to transform the eyes in multiple ways. Designed for daytime and evening festive looks, it comes in a golden, geometric case inspired by origami. The packaging reinforces the luxury positioning.
Meanwhile, Dior – Forever Skin Concealer combines high performance with skincare benefits. The product promises to conceal, hydrate, treat and brighten in one step. It is highlighted as a strong option for those who value multiuse, luxury-inspired complexion products.
Makeup gift sets for lips, eyes and face
Among the gift sets, the Benefit – Benebingo Kit brings together mascara, brow gel and blush. Fan Fest mascara aims to create long-lasting, fanned-out volume on the lashes. The 24-HR Brow Setter keeps brows in place all day, while the limited-edition pink blush completes the trio.
The kit comes with a bingo-inspired ecobag, which adds a playful touch. The Sephora Collection – Lip Oils Infusion set features three full-size lip oils. They offer sheer colors, glossy finish and fruity scents.
The red sheer variant is cherry-scented, the sheer purple evokes blackberry and the bright orange recalls peach. All come in a reusable pouch, ready to gift. Another highlight is the Fenty Beauty – Beauty Lined + Luminized Lip Set.
The duo includes Trace’d Out Lip Liner in the brand’s best-selling rose-mauve shade and a Gloss Bomb in the new holographic purple hue, Grape Splash. The set is designed to create a versatile lip look suitable for multiple outfits. The combination is presented as ideal for New Year’s trips and parties.
Skincare best-sellers in gift-ready formats
In skincare, the spotlight is on Guerlain – Abeille Royale Advanced Youth Watery Oil. The product is described as the result of 15 years of research, supported by nine patents and nine scientific publications. Its new-generation formula harnesses the reparative power of three honeys produced by the black bee.
The brand highlights deep repair from the first drops, within a luxury treatment proposal. For those curious about Korean skincare, the Laneige – Icons to Go Kit gathers key best-sellers. Cream Skin nourishes and hydrates, prepping the skin to better absorb subsequent actives.
Water Bank Cream Moisturizer offers long-lasting hydration, while Water Sleeping Mask helps lock in moisture and reinforce the skin barrier overnight. Lip Sleeping Mask intensely moisturizes dry, flaky lips. Sephora presents the kit as an introductory path into the brand’s routines.
The Glow Recipe – Mini Glass Balm Kit focuses on travel-size essentials. It includes Watermelon Niacinamide Dew Drops, formulated with PHA, BHA, ceramides, vitamin C and hyaluronic acid. The promises include refined texture, minimized pores, soothing action, brighter under-eye area and hydration for a dewy finish.
Haircare icons for shine and detangling
In haircare, Sephora highlights Kérastase – Elixir Ultime L’Huile Originale Hair Oil. The product is one of the best sellers from the French professional haircare brand. It combines a lightweight texture with precious oils and a sophisticated fragrance.
The formula is positioned as an accessible luxury experience with visible results from the first application. The curated list also features the Tangle Teezer – The Wet Detangler brush, designed for wet hair. It has 325 flexible bristles arranged in two layers to help detangle strands without breakage.
Suitable for all hair textures, the brush is presented as a high-performance detangling tool. Lightweight and easy to carry, it works both in the shower and on the go. It complements haircare routines focused on practicality and comfort.
Availability and Christmas activations
All the highlighted products are available on Sephora’s website, app and physical stores. The retailer also offers home delivery via Rappi. During the Christmas season, selected stores are hosting special activations.
These in-store experiences include product customization and exclusive gifts tailored to the festive period. Programming may vary by location, with activities designed to elevate the shopping experience. Customers can check detailed schedules directly at participating stores.
About Sephora
Sephora is recognized as the world’s leading beauty retail brand, with around 52,000 employees in 34 countries. The company connects consumers and coveted beauty brands through an omnichannel model, which includes over 3,000 stores and digital platforms. Across all touchpoints, it prioritizes immersive and personalized experiences.
With a curated portfolio of about 500 brands, plus its own Sephora Collection, the retailer offers one of the most diverse assortments in prestige beauty. Categories span fragrance, makeup, haircare and skincare. Founded in France in 1969 and part of the LVMH Group since 1997, Sephora’s mission is to foster a world of inspiration and inclusion where everyone can celebrate their own beauty.
