Anacapri realiza Christmas activation on Oscar Freire with influencers, partner brands, experiences and Esferas de Natal collection.
Christmas takeover at Estação Anacapri
This Saturday (6), Anacapri held a special Christmas activation at Estação Anacapri, on Rua Oscar Freire, in São Paulo. Open to the public, the event gathered influencers, brand partners and consumers throughout the afternoon.
The action highlighted the main products of the season and continued the Christmas initiatives launched earlier in the week. In this way, the brand strengthened its presence on one of the city’s most iconic shopping streets.
Themed truck showcases Esferas de Natal
One of the key attractions was the Anacapri Christmas-themed truck, parked in front of the store. Acting as an extension of the physical space, it presented the Esferas de Natal collection and enhanced the festive experience for customers.
Before arriving in São Paulo, the truck took part in a special activation at influencer Virginia Fonseca’s home, in Goiânia. Afterwards, it headed straight to the capital for the Oscar Freire event.
Beauty, gifts and partner brand experiences
Inside the store, the program featured several partner brands. Esmalteria Nacional offered a hand SPA with massage, Piuka gifted attendees with accessories, and Braé provided beauty products to the guests.
The activation also included Cimed, Bio-Oil, Helene Deon and Água na Caixa, which added special products to the experience. Thus, visitors enjoyed a complete circuit of care, gifts and Christmas ambiance.
Strengthening connection with the brand’s audience
Beyond presenting its Christmas highlights, the initiative reinforced Anacapri’s commitment to creating experiences that bring the brand closer to its consumers. The goal is to expand touchpoints and celebrate the festive spirit of the holiday season.
Running from 2 p.m. to 5 p.m., the event marked another milestone in the brand’s Christmas calendar. Moreover, Anacapri will continue with content, relationship and in-store actions in key retail areas over the coming weeks.