Gen Z phenomenon Fefe Schneider joins CCXP 2025 as TikTok panel host, reinforcing her leading role in Brazilian pop entertainment.
A leading Gen Z voice at CCXP
With more than 25 million followers across Instagram, TikTok and YouTube, Fefe Schneider has become one of the most influential Gen Z voices in Brazil. Actress, host and content creator, she moves easily between digital culture, film, music and live events. At CCXP 2025, the country’s biggest pop culture festival, she steps in as host of the official TikTok panel.
Her participation strengthens the connection between platforms, studios and fans within the festival. It also highlights Fefe as a face of a generation that experiences entertainment through multiple screens. In this context, she acts as a key bridge between brands, artists and young audiences.
Full CCXP schedule with Hollywood and HBO
At CCXP 2025, Fefe follows a busy schedule. On December 5, she joins the press line with Timothée Chalamet and director Josh Safdie, at 6 p.m. The moment reinforces her role as a direct link between Hollywood talent and Brazilian fans.
On December 6, she appears at the HBO stand, fully activated with experiences from IT: Welcome to Derry. On Sunday, she closes her agenda at the festival by hosting TikTok’s main panel alongside influencer Fabão. This places her at the center of some of the most anticipated activations at the event.
Interviews with global stars and Latin GRAMMYs red carpet
Fefe has already covered premieres and interviewed some of the biggest names in global cinema. Her list includes Millie Bobby Brown (*Stranger Things*), Gerard Butler, Mason Thames and Nico Parker (*How to Train Your Dragon*), as well as Jared Leto (*TRON: Ares*). She has also spoken with Jenna Ortega, Justin Theroux and Tim Burton (*Beetlejuice*), Jodie Foster (*True Detective*), Sydney Sweeney (*Immaculate*) and Naomi Scott (*Smile 2*).
In 2025, Fefe was on the Latin GRAMMYs red carpet in Las Vegas, delivering the event’s official coverage. She also serves as NBA ambassador in Brazil, having covered a league game in Mexico City as the only Brazilian invited. These experiences reinforce her international reach.
Top choice for global brands
Fefe’s relevance in advertising is reflected in campaigns for some of the world’s biggest players. She has worked with Netflix, Prime Video, HBO, TikTok, Warner, Globoplay, Apple TV, Spotify, Fanta, Cheetos, Trident, KitKat, Boticário, Sephora, Benetton, Airbnb, Disney Parks, Universal Parks and Seara, among others.
Industry rankings already place her among the top five most sought-after influencers by brands in Brazil. This reflects both her cultural impact and her strong conversion power among young audiences. As a result, she has become a strategic partner for launches and storytelling-focused campaigns.
Growing career in film, TV and theatre
Beyond her work as a creator, Fefe is also building a career as an actress, with a clear focus on audiovisual projects. At 23, she is already in table reads for a new feature film scheduled to start shooting in January. The move consolidates her transition from digital screens to film sets.
Her credits include Mamonas Assassinas (*Netflix*), Avassaladoras 2.0 (*Disney+*), the series Wander (*HBO Max*) and Se Eu Fosse Você 3 (*Globoplay*), set to premiere soon. On stage, she recently performed in São Paulo in the comedy O Marido da Minha Mulher. This trajectory reveals a growing presence in different formats.
Pop culture storytelling with humor and mystery
What sets Fefe Schneider apart is the way she tells pop culture stories. Her videos blend humor, mystery, true crime and cinematic storytelling, creating content that both informs and intrigues. This formula helps her posts go viral while keeping viewers engaged.
For Fefe, authenticity remains a non‑negotiable value. “Digital positioning needs to be creative but, above all, must respect my essence,” she says. This stance builds trust with her audience, who follow her as a reference for films, series and celebrity culture.
Multiplatform leadership in pop entertainment
At CCXP 2025, Fefe brings to the stage the experience that turned her into a benchmark for brands and an entire generation. She navigates a landscape where entertainment is inherently multiplatform, spanning social media, streaming, cinema and live shows. In this setting, she occupies a unique space between backstage access and spotlight moments.
More than simply following trends, Fefe Schneider helps to shape them. Her presence at CCXP underlines the growing influence of Gen Z creators in the global pop culture ecosystem. And she continues to expand her footprint both behind the scenes and in front of the cameras.