Doctor and BBB 23 winner Amanda Meirelles is announced as Avène’s new ambassador in Brazil.
Partnership joins science and daily care
French brand Avène, from Pierre Fabre Laboratories, has chosen Amanda Meirelles as its new ambassador in Brazil. The doctor and BBB 23 winner represents the union of scientific knowledge and sensitivity in skin care. In this way, the announcement reinforces the brand’s mission to deliver effective and safe formulas.
Amanda states that skin care goes far beyond aesthetics and means respect for the body and personal history. She also emphasizes that science must serve genuine care that treats and heals the skin. This vision aligns directly with Avène’s core values.
Personal experience with the brand
Recently, Amanda underwent lipedema surgery and started an intense skin recovery process. During this period, her dermatologist recommended Avène products to support her daily routine. Thus, she became more familiar with the formulas and developed strong admiration for the brand.
From this personal experience came the invitation for Amanda to become an ambassador. Her path as a doctor and communicator, marked by accessible and empathetic medical information, matches the brand’s purpose. In addition, the partnership reinforces the importance of responsible care for all skin types.
Commitment to information and well-being
Known for delivering clear medical information, Amanda embodies Avène’s mission to care for skin with efficacy and respect. The new ambassador helps broaden the conversation on conscious self-care and dermatological health. In this way, the brand highlights its focus on sensitive and sensitized skin.
According to Jean Bueno, Marketing Director at Pierre Fabre Brazil, Amanda contributes with her image and creative ideas. He notes that she represents an authentic woman, with solid scientific training and a human perspective. Therefore, her credibility strengthens the company’s commitment to combining science, sensitivity and responsibility.
Actions and presence in Brazil
The partnership marks the beginning of a series of initiatives focused on Brazilian consumers. Planned actions include educational content created by Amanda together with other doctors, as well as events and experiences. Thus, the campaigns will clearly express Avène’s purpose in the country.
In this manner, the brand seeks to strengthen its connection with people who prioritize skin health and well-being. The focus remains on communicating safe and effective formulas tailored to different needs. Finally, Amanda’s presence reinforces the role of qualified information in this journey.
About Eau Thermale Avène
Eau Thermale Avène is the number one brand in French pharmacies, with effective and safe products. All formulas contain Avène Thermal Spring Water. In this way, the brand offers care solutions for every skin type.
The brand combines dermatology and cosmetics to create treatments driven by science and innovation. Thus, it delivers consistent results for different skin needs. The balance between technology, care and respect for skin sensitivity guides its entire approach.
