Dominique Beauté debuts a new cart at JK Iguatemi with exclusive international beauty curation and a sensory luxury experience.
French beauty curator enters a new phase
French-inspired beauty curator Dominique Beauté has opened a new space at JK Iguatemi mall in São Paulo. Located on Floor 1, the cart showcases a special selection of niche brands and essential products from the Maison’s portfolio.
Already known for its kiosk at Iguatemi São Paulo, Dominique now expands its physical presence while preserving its focus on sensorial, high-end beauty. The move strengthens the brand’s mission of bringing exclusive international labels closer to Brazilian consumers.
Purpose and growth strategy
Founded in 2016 in São Paulo by French entrepreneur Olivia Camplez, Dominique was created to offer a refined selection of international beauty and wellness brands. With strong roots in French tradition, the brand blends innovation, elegance and sensorial pleasure.
The new point of sale is part of Dominique’s expansion plan. According to Olivia, beauty is a category that demands physical contact — testing textures, pigments and finishes — which makes having a brick-and-mortar presence essential.
Strategic link with Iguatemi’s iRetail
Dominique Beauté is integrated into iRetail, Iguatemi Group’s strategic retail arm dedicated to managing international brands in Brazil. The unit is responsible for bringing some of the most renowned global fashion and beauty names to the country.
For Catharina Pereira, iRetail’s director, Dominique precisely reflects Iguatemi’s curatorial vision and strengthens the group’s commitment to unique experiences. With a focus on trends such as clean beauty and health care, the new cart connects Brazilian consumers with what is most relevant in contemporary beauty.
Design, atmosphere and highlighted brands
The new space preserves Dominique Beauté’s visual identity, offering a modern, welcoming and well-being-oriented environment. It was designed for those who see beauty as intentional self-care rather than impulse consumption.
The curated lineup includes brands such as Kure Bazaar, Call It By Your Name, Trudon, Rahua, Diptyque and La Bonne Brosse, reinforcing Dominique’s position in Brazil’s niche and luxury beauty segment.
Beyond physical locations at Iguatemi São Paulo and JK Iguatemi, Dominique Beauté is also available online via Iguatemi 365, the group’s official e-commerce platform.