ELLUS and Liberty revive their western–motorcycle collab with new items, a launch event in Pinheiros and a strong urban vintage mood.
Relaunch event in Pinheiros
ELLUS and Liberty Art Brothers join forces once again to extend their collab that blends western and motorcycle aesthetics. The collection now features two brand-new pieces that reinforce the label’s presence in the Brazilian fashion scene. The relaunch also celebrates ELLUS’ arrival in Pinheiros, São Paulo.
To mark this new chapter, the brands hosted an exclusive event on Sunday (30) in the dedicated collab space inside the Liberty store. Personalities such as Jonas Sulzbach, Marcos Pitombo, Mateus Verdelho, Leandro Lima, Rodrigo Lima and Lucas Gil attended the celebration. Thus, the launch reinforced the collection’s connection with fashion, lifestyle and urban culture.
New pieces and vintage references
The latest drop introduces a T-shirt and a pair of jeans that translate the fusion of classic and timeless style with a country touch. Denim and waxed canvas return in jackets that interact with rustic-inspired prints. In this way, the collab strengthens its road, biker and frontier spirit.
According to Adriana Bozon, ELLUS creative and branding director, the relaunch deepens the partnership’s concept. The collection dives into the 1950s and 1970s, highlighting design and authenticity as key forces. Details such as buckles, zippers and buttons evoke the bold, adventurous atmosphere of the motorcycle universe.
“The collab was a success when we launched it in June, so we decided to bring the pieces back and add two items that express our essence,” says Adriana Bozon.
Liberty accessories complete the look
The accessories, Liberty’s signature products, reinforce the collection’s urban and contemporary mood. Highlights include a chain necklace with pendant, a wallet chain and 950 silver rings. Moreover, the designs echo the rugged yet refined attitude of the garments.
The iconic Claddagh ring, an Irish classic also crafted in gold, returns with its message of love, loyalty and friendship. Thus, the accessories add symbolic depth to the collab. The balance between solid craftsmanship and emotional meaning increases the line’s appeal.
Two brands, one shared vision
For David Jensen, Liberty partner and ELLUS ambassador, the collaboration unites the best of both brands. The project combines ELLUS’ 50-year legacy with Liberty’s strong, authorial identity. As a result, the collection delivers timeless pieces with a vintage, chic aesthetic and ELLUS’ quality standards.
“Working with ELLUS, a brand with such a legacy, is extremely rewarding. We created timeless pieces with a vintage, chic look and the finish and quality of ELLUS,” says Jensen.
“Seeing passionate people proudly wearing the Union Made collab is one of the most exciting parts of the process. It is going to be a success,” he adds.
The ELLUS x Liberty collab is available exclusively at the Liberty store in Pinheiros and in ELLUS stores. In this sense, customers can experience the collection both in Liberty’s dedicated space and across the ELLUS retail network. The pieces are sold only at these physical sales points.
