YSL Beauty launches Libre Vanille Couture, limited edition that boosts the floral-aromatic icon with a couture Vanilla Caviar accord and golden rum.
Freedom in its golden form
Yves Saint Laurent Beauty presents LIBRE Vanille Couture, a limited edition that celebrates feminine freedom in its most precious form. In this new creation, gold is turned into fragrance and captures a freedom that is intense, radiant and boldly irresistible. The launch reinforces Libre’s status as a modern icon.
LIBRE’s signature duality — the aromatic strength of lavender and the enveloping luminosity of orange blossom — gains a new dimension. The contrast is elevated by the gourmand sophistication of Madagascar Bourbon Vanilla, expressed as a couture Vanilla Caviar accord infused with golden rum liqueur. The result is a radiant, addictive and daring scent: freedom in liquid form.
The most delicious, radiant Libre
The new YSL Beauty fragrance reinterprets Libre’s emblematic codes and expands its many faces of freedom. LIBRE Vanille Couture is described as a “drop of gold” — inside and out. At a time when freedom has never been more precious, the scent translates this idea into a golden composition.
The bottle holds a rich, luminous perfume: golden liquid built around a Vanilla Caviar accord infused with golden rum. This heart weaves together with Ourika orange blossom and Provence lavender, two exclusive YSL Beauty ingredients. In this way, the floral-aromatic signature gains an amber, gourmand glow.
“To represent gold, an eternal and precious material, we chose a unique quality of Bourbon Vanilla absolute — more generous and powerful than ever — infused with Rum absolute and its liqueur facets,” say Anne Flipo and Carlos Benaïm, Libre’s Master Perfumers.
The brand uses Bourbon Vanilla sourced from a sustainable program in Madagascar, carefully matured to reach maximum intensity. This alchemy creates a golden amber floral fragrance, addictive and deliciously sensual — like wearing a YSL tuxedo cast in liquid gold. Depth is enhanced by the concentrated Vanilla Caviar extract.
This extract reveals the purest, creamiest nuances of ripe vanilla beans. In contrast, the brightness of orange blossom and the aromatic tension of lavender bring freshness to the opulent base. As a result, LIBRE Vanille Couture delivers a bold and irresistible signature.
Top note — Provence lavender (exclusive to YSL Beauty);
Heart notes — Ourika orange blossom and Vanilla Caviar accord;
Base notes — Rum absolute, golden amber and sensual balsamic nuances.
A couture statement in intense gold
Guided by Yves Saint Laurent’s famous quote — “I love gold, it is a magical color; it is the color of the sun” — the iconic jewel-like bottle, designed by Suzanne Dalton, returns as a true couture object. A textured metallic gold armor wraps the glass, revealing the warm glow of the fragrance. The design reinforces Libre’s jewelry aesthetic.
The legendary YSL Cassandra logo appears in a golden version, perfectly curved and set along the bottle’s edge in a feat of engineering and high fashion. A precisely cut glass “V” underlines the “Y” neckline, slicing deep into the geometric bottle. The lines echo the sleek, tailored silhouette of a Saint Laurent tuxedo jacket.
A tilted black cap crowns the bottle, adding a couture touch of asymmetry, while a refined golden chain wraps the neck. Together, these elements translate strength, luxury and freedom into a sculptural object. The result is a collector’s piece for fragrance and design lovers.
Campaign with Dua Lipa: inner flame of freedom
The LIBRE Vanille Couture campaign was filmed between skyscrapers and the desert, highlighting the contrast between energy and stillness. It celebrates the freedom to reinvent oneself without asking for permission. Directed by Diana Kunst and starring Dua Lipa, the film is an ode to following one’s own impulses.
Set to Dua’s rendition of “Think”, by Aretha Franklin, the short film moves between city and desert in a visual dance of black, white and gold. The imagery reflects the fragrance’s intensity and luminosity. In this narrative, space and movement become metaphors for inner liberation.
“Radical acts of freedom can come from something as simple as finding inspiration on a city corner, but also from following your inner muse, responding to impulses that excite you, drawing your own path and reinventing life your way — for the pleasure and power it gives you,” says Diana, director of the Libre Vanille Couture campaign.
According to the director, for Dua, the city is a playground and a blank canvas where she can explore different territories and identities. The desert, on the other hand, reflects her inner world, which fuels her urban persona. It is also a retreat where she can redefine herself before conquering the world again.
Bathed in the golden glow of flames, Dua Lipa embodies the Libre woman — bold, magnetic and fearless. She represents freedom not only in grand gestures, but as a constant state of being, ignited by an inner fire that guides and inspires. This vision anchors the fragrance’s storytelling.
Availability, YSL Beauty and L’Oréal Group
Libre Vanille Couture, by Yves Saint Laurent Beauty, is available in 50 ml bottles, with a suggested retail price of R$ 999.00 in Brazil. Positioned in the premium segment, the launch targets consumers seeking luxury, boldness and exclusivity.
Customer service and channels:
SAC: 0800 727 5626
Instagram: @yslbeauty
Website: yslbeauty.com.br
About Yves Saint Laurent Beauty
Freedom, boldness and disruption are the core values of Yves Saint Laurent Beauté. Since 1962, when Yves Saint Laurent founded the brand, it has challenged feminine and masculine ideals and redefined beauty codes. Each YSL collection is driven by modernity, youth and high luxury.
In 1964, Yves entered the fragrance world with Y, his first masculine scent, and in the late 1970s launched his first makeup line. His goal was to create beauty products as striking and provocative as his fashion. Today, YSL Beauty offers a complete portfolio of makeup and fragrances for women and men, with ambassadors such as Dua Lipa, Zoë Kravitz and Lenny Kravitz.
Yves Saint Laurent Beauté makeup and fragrances are available exclusively on the brand’s official e-commerce and at the Sephora e-commerce and stores. This multichannel presence combines digital convenience with a premium in-store experience.
About L’Oréal Group
The L’Oréal Group has been dedicated to beauty for 115 years and manages a unique international portfolio of 38 diverse and complementary brands. In 2024, the Group generated €43.48 billion in sales and employs more than 90,000 people worldwide. As the global beauty leader, it operates across all distribution channels, from mass retail to e-commerce.
Research & Innovation, supported by a team of around 4,000 researchers, lies at the heart of L’Oréal’s strategy, working to meet beauty aspirations around the globe. With the L’Oréal for the Future program, the Group has set ambitious sustainability targets through 2030, empowering its ecosystem toward a more inclusive and sustainable society.
In Brazil, the world’s fourth-largest beauty market, L’Oréal celebrated 65 years in 2024. The company is one of the country’s leading beauty players, with a portfolio of 22 brands, including L’Oréal Paris, Maybelline, Garnier, Kérastase, La Roche-Posay, Vichy, CeraVe, Lancôme, Yves Saint Laurent, Prada, Valentino** and other key names in skincare, haircare and fragrance.