Lubrizol takes part in Firjan’s Longevity Panel and presents innovations in health ingredients focused on active longevity.
Lubrizol, a leader in specialty chemicals and part of the Berkshire Hathaway group, participates in the Longevity and Lifestyle Panel at Saúde Talks, promoted by Firjan, on December 3. The presence reinforces the company’s commitment to technologies that promote active longevity and improve quality of life.
Innovation in Life Science and the Latin American market
At the event, Maria Eliza Samy, Marketing Manager for Latin America at Lubrizol’s Life Science unit, presents the company’s initiatives aimed at driving innovation, highlighting how trends in Beauty, Pharma and Nutra are reshaping demand and supply.
“Joining the Firjan SESI Health Hub means expanding our reach, strengthening partnerships and contributing to solutions that generate positive impact for companies, workers and society as a whole,” states Maria Eliza Samy.
Health, well-being and smart choices
According to the executive, active longevity depends on smart choices and access to innovative ingredients that support physical and emotional well-being throughout life. Consumers increasingly seek products with scientifically proven benefits.
“Active and healthy longevity depends not only on science, but on smart choices and access to innovative ingredients that support physical and emotional well-being throughout life,” she emphasizes.
Commitment to technological innovation
Lubrizol invests in technological platforms that enhance bioavailability and absorption efficiency of its ingredients, prioritizing safety, sustainability and practicality. The company also strengthens its collaborative innovation approach, combining global technology and local expertise.
The strategic entry into the Firjan SESI Health Hub expands opportunities for open innovation, business acceleration and partnership with startups and healthcare operators, reinforcing Rio de Janeiro as a collaborative innovation environment.
About Lubrizol
Lubrizol, a Berkshire Hathaway company, delivers specialty chemical solutions to improve modern life. Founded in 1928, it operates globally with more than 100 facilities and over 7,000 employees. In Brazil, the company maintains plants in Belford Roxo (RJ) and Paulínia (SP), as well as R&D labs and an office in Rio de Janeiro.
