With Eudora Siàge Hair-Plastia, Jade Picon shows how tech-driven care and discipline keep salon-like shine, strength and health in everyday hair.
New dark hair, new phase and self-connection
São Paulo, November 2025 – Jade Picon recently surprised audiences by darkening her hair to play her first villain in a vertical-format soap opera. The change marks a new personal and professional chapter. At the same time, it reflects a deeper moment of self-connection and identity.
“I chose to go darker because I felt more connected to myself. The character gave me the starting point, but the change is also about who I am off camera. It’s about identity,” says Jade. The transformation underlines how visual choices can mirror inner shifts.
Smart daily routine to keep shine and strength
The new look also highlights the importance of a consistent care routine to preserve shine, strength and hair health, regardless of color or cut. Jade says she feels free to change because she takes care of her hair every day. Ongoing care is what supports bold style moves.
“I’m an ambassador for Eudora Siàge, and the brand’s products are with me everywhere: on set, on trips, in my bathroom and even at the beach. That makes all the difference,” she says. In practice, treatment leaves the salon and becomes part of her real life routine.
To keep her hair glossy, Jade follows a simple but unwavering routine. She never skips treatment masks to restore immediate shine and always uses a finishing product to keep her style in place all day. On a daily basis, she avoids excessive heat, applies heat protectant before any styling and carries hair oil in her bag to hydrate the ends.
Siàge Hair-Plastia: instant hair “plasty” with AI and Bio-Hyaluronic
Powered by advanced technology, Siàge Hair-Plastia combines Artificial Intelligence with Bio-Hyaluronic to bring out the best in hair every day. The line delivers an instant hair “plasty” effect, offering 3D hydration, reduced porosity and continuous shine. These results are especially important for those who spend a lot of time in front of cameras or live intense routines.
The portfolio includes shampoo, conditioner, treatment mask and finisher, designed for intensive care. The formulas help preserve a healthy appearance from the very first application. In other words, the salon effect is extended into everyday life.
By combining cutting-edge technology with a disciplined routine, Jade shows that salon-like shine can, indeed, survive real life. Eudora Siàge Hair-Plastia supports this movement, delivering visible results from the first use and accompanying every phase, change and level of intensity in the actress’s schedule.
About EUDORA
Launched in 2011, EUDORA aims to mirror women who take the lead in their own lives and pursue their dreams. The brand champions the idea that everyone is special and unique, with their own kind of shine. Its identity is built on glamour, sophistication and high product quality.
With a portfolio of more than 600 SKUs, Eudora stands out across categories such as makeup, fragrances, haircare, bodycare, bath products, facial care and kids’ lines. Present throughout Brazil, the brand reaches consumers via direct sales representatives, e-commerce, pharmacies and perfumeries. Eudora focuses on high-performance products that deliver unique sensorial experiences in everyday moments.