Black Friday in Rio should move R$ 1.39 billion, with average spending of R$ 1,385 and strong mall promotions.
Survey shows higher spending
A survey by IFec RJ found that average Black Friday spending in Rio should reach R$ 1,385 this year. The amount is slightly above 2024, when the ticket was R$ 1,345. Therefore, the estimated financial volume climbs to R$ 1.39 billion, compared with R$ 1.37 billion last year.
The research interviewed 1,042 consumers from Greater Rio between 11 and 14 November. Among them, 27.6% intend to buy during Black Friday, a small increase from 27% in 2024. The result suggests cautious, yet gradually stronger, consumer confidence.
Home appliances lead demand, with 41.8% of mentions among those who plan to shop. Next come electronics (25.4%), clothing, shoes and accessories (16.4%), household items (4.6%) and perfumery (3.5%). In this way, different retail segments benefit from the promotional date.
Limited influence from Christmas
The survey also examined whether Christmas influences Black Friday purchases. A majority, 68.2%, said it does not affect their decisions. On the other hand, 22.8% declared they buy with Christmas in mind, while 9.1% are partially influenced.
The figures show that Black Friday stands as an independent event in the Brazilian retail calendar. Even so, many consumers still use the discounts to anticipate Christmas gifts. As a result, retailers adjust campaigns and inventories to serve both occasions.
Fashion Mall: services and leisure
At Fashion Mall, in São Conrado, several stores announced special deals. At 5àsec, until 29 November, all laundry services are on promotion, except leather, carpets, wedding dresses and dyeing. Shoppers get one free wash when paying for two pieces.
Compactor Store is offering selected stationery products at lower prices. The fountain pen drops from R$ 199.90 to R$ 149.90. The Hidrográfica Neo-Pen 48 colors set goes from R$ 99.90 to R$ 59.90, and the Microline extra-fine roller set with 24 units falls from R$ 249.90 to R$ 124.90.
At Lavanda Spa, the Unique Therapeutic SPA is reduced from R$ 680.00 to R$ 359.00. The ritual includes deep relaxation and beauty care, with foot bath, facial massage and revitalization, among other procedures. In addition, the Pilates Start package offers 11 classes for the price of 8, at two instalments of R$ 480.00, with a 30% discount.
Igui Piscinas grants 40% off all heater models when buying a pool. Among the options, the Thermas Inverter WiFi heater, 9,800 BTUs, starts at R$ 4,170.00. Thus, the brand targets families planning to invest in home leisure.
Fashion Mall is located at Estrada da Gávea, 899, São Conrado, Rio de Janeiro, RJ. The contact phone number is +55 (21) 2111-4427.
Shopping Jardim Guadalupe: travel and sports
At Shopping Jardim Guadalupe, on Avenida Brasil, travel agency CVC offers domestic travel packages with 6% discount for Pix payments. This helps consumers plan trips while taking advantage of Black Friday savings.
From 27 to 30 November, Cine Araújo charges R$ 8.00 for tickets and gives 20% off combos. Furthermore, some screenings feature the “Everyone Pays Half” promotion, making movie-going more affordable over the discount period.
At Gigante da Colina, Vasco da Gama fans find official products with strong markdowns. The 2024 Home shirt, honoring club legend Roberto Dinamite, is reduced from R$ 349.90 to R$ 199.90. The 1974 Brazilian Championship retro shirt also falls from R$ 349.90 to R$ 199.90, while the 2025 Away shorts with pockets drop from R$ 199.90 to R$ 149.90.
At Pernambucanas, customers who buy four pieces get the lowest-priced item free. This encourages larger basket sizes and supports the chain’s focus on apparel and daily-use goods. The offer stands out among fashion promotions in the mall.
Shopping Jardim Guadalupe is at Avenida Brasil, 22,155, Guadalupe, Rio de Janeiro, RJ. The phone and WhatsApp contact is +55 (21) 3512-9101.
Shopping Metropolitano Barra: bags and fashion
At Shopping Metropolitano Barra, Le Postiche promotes Bag Friday with discounts up to 50%. A large black suitcase goes from R$ 699.99 to R$ 579.99. The small black suitcase drops from R$ 599.99 to R$ 499.99, while the women’s executive bag is reduced from R$ 299.99 to R$ 179.99.
World Tennis gives up to 50% off under its Total Black campaign, with sneakers starting at R$ 99.99. Meanwhile, clothing store Diná joins Black Friday with progressive discounts: 10% off when buying two items, 15% off for three or four, and 20% off from five pieces upward.
Among Diná’s featured pieces are a liganete blouse for R$ 39.90, a viscose Lycra blouse for R$ 59.90, and a liganete set for R$ 79.90. At Bagaggio, a Frozen three-piece kit (backpack with wheels, lunch box and pencil case) costs R$ 81.90. A small blue suitcase falls from R$ 399.90 to R$ 249.90, and a wine-colored backpack drops from R$ 239.90 to R$ 174.80.
At Pernambucanas, all home appliances can be paid in ten interest-free instalments. Highlighted offers include a Britânia electric pan from R$ 499.99 to R$ 449.99. The Britânia Black blender falls from R$ 169.99 to R$ 129.99, and the Mondial fan is reduced from R$ 279.99 to R$ 229.99.
Shopping Metropolitano Barra is located at Avenida Embaixador Abelardo Bueno, 1300, Barra Olímpica, Rio de Janeiro, RJ. The contact phone is +55 (21) 3095-9044.
West Shopping focuses on loyalty
At West Shopping, in Campo Grande, Black Friday comes with an app-based campaign. The “Black Friday Clube+” action grants exclusive benefits even to customers with low points. Additionally, new registrations during the period receive a welcome bonus of 200 points.
The campaign runs from 28 to 30 November. To join, customers must download the West Shopping app for iOS or Android, register or log into Clube+, open the Clube+ tab, select Benefits, generate a coupon and validate it in participating stores. The process is designed to be simple and fully digital.
Stores with exclusive Clube+ benefits include Sonho dos Pés, which grants an R$ 80.00 voucher on purchases from R$ 79.90. Splendori sells personalized key chains reduced from R$ 89.00 to R$ 59.00. Brasil Cacau offers a second cone free when buying one, and MegaMatte gives a 300 ml tea when customers buy 18 cheese breads.
