Lavanderia 60 Minutos launches Black Friday campaign “Buy 1, Get 2”: second franchise free, without franchise fee or automation setup.
Unprecedented franchise promotion
Today at 8 PM, Lavanderia 60 Minutos will present its unprecedented campaign in Brazil: “Buy 1, Get 2”, where the second unit is free of franchise fee and automation setup. The initiative highlights the aggressive and innovative nature of the brand, offering real benefits to franchisees.
“We need to stand out from everything in the market today. Brazilians want real benefits,” says Isaelson Oliveira, CEO of Grupo HI, the brand owner.
Alternative Black Friday strategies
With the challenging economic scenario — Selic at 15% and inflation near 5% — the brand adopted innovative promotion formats. Earlier, it launched 60 Smart TV giveaways for customers purchasing credits over R$ 100, encouraging repeat business and loyalty.
Studies show that 6 in 10 Brazilians prefer campaigns with giveaways or additional benefits rather than direct discounts. The “Buy 1, Get 2” franchise model aims to double revenue in less time, leveraging the high return of the business.
Live presentation and registration
The live presentation takes place today at 8 PM. Interested parties must register at https://b24-m06486.bitrix24.site/cadastrodenovafranquia/“>https://b24-m06486.bitrix24.site/cadastrodenovafranquia/. Access link will be sent automatically via WhatsApp.
About Grupo HI and Lavanderia 60 Minutos
Grupo HI, founded in 2015 by Isaelson Oliveira, is the holding behind Latin America’s largest self-service laundry chain. The network has 890 active units, 1.5 million loyal customers, and plans 2,500 stores by 2027, with international expansion to the US and Portugal.
The company stands out for innovation, with solutions like Laundry in Box, biodegradable products HiPlim, proprietary payment system BolePix, and AI-powered chat/voicebot HiChat. It also invests in employee development through HI Academy, dedicating four hours weekly to learning.
With a strategic outlook, Grupo HI projects a R$ 1 billion valuation in the next 3 years and aims to become a global reference in innovation, franchises, and sustainability, targeting the sector’s first IPO.
