PatBO opens a new store at Pátio Higienópolis, reinforcing its expansion with a project that highlights craftsmanship and contemporary design.
PatBO has announced the opening of its new store at Shopping Pátio Higienópolis, in São Paulo, strengthening its current expansion phase in Brazil. The 123-square-meter space, located on the Vilaboim level, marks an important new chapter in the brand’s physical presence in the city, bringing together fashion, craftsmanship and architecture in an experience that reflects Patricia Bonaldi’s creative DNA.
Architectural concept celebrates handcrafted design
Designed by Messa Penna Arquitetura, the project translates Patricia’s vision of contemporaneity and artisanal work. Organic elements, natural light and rich textures create an environment that evokes the handcrafted essence that has accompanied the brand since its foundation.
The space was conceived as a sensory journey, where every detail enhances the feminine, vibrant and sophisticated aesthetic that has positioned PatBO as a reference in both the Brazilian and international fashion scenes.
Official opening and consumer experience
The official opening took place on November 26. Customers had the opportunity to explore the new store and discover both the brand’s signature pieces and its latest releases, featuring meticulous embroidery, fluid silhouettes and a contemporary approach.
The collection showcased reflects the brand’s ongoing evolution and its expansion into new markets, especially through its growing presence in the United States and high-impact global collaborations.
Expansion strategy and retail presence
The new store at Pátio Higienópolis reinforces PatBO’s strategy to strengthen its physical retail network, connecting with an audience that values quality, individuality and авторial design.
This new address represents another step in the brand’s mission to expand its reach while preserving its artisanal essence, celebrating fashion as an expression of history, technique and sensibility.
