Trousseau presents an exclusive activation at Praia Flô Beach Club in Trancoso from December 2025 to March 2026, blending décor, tableware and lifestyle.
Between December 2025 and March 2026, Trancoso, in southern Bahia, becomes the stage for a sophisticated intervention by Trousseau at Praia Flô Beach Club. The initiative strengthens the brand’s presence in premium hospitality through an immersive lifestyle concept.
Design and tableware define the collaboration
Starting December 13, Praia Flô will be fully styled with branded lounge furniture, cushions and décor elements featuring the Trousseau identity. The activation also introduces the new Trousseau | Casa Costa tableware line, including handmade ceramic plates, glasses and pitchers, alongside customized staff uniforms.
The project celebrates the launch of Trousseau’s new tableware category, created in partnership with Casa Costa, the brand founded by actress and entrepreneur Luma Costa. The Heritage collection highlights the union of craftsmanship and contemporary aesthetics.
Statements highlight lifestyle concept
“We are living a moment of discovery, reinforcing our values of quality, comfort and warmth. Trousseau | Casa Costa marks a new chapter, inviting people to experience the pleasure of well-being in a natural and integrated way.”
“Trancoso has a unique energy that blends simplicity and sophistication. That is exactly what we want to express through Trousseau | Casa Costa, transforming simple moments into unforgettable experiences.”
Exclusive summer cocktail
The activation also features the exclusive Trousseau Summer Drink. Made with Grey Goose Vodka, Tahiti lime, coconut water and passion fruit, the cocktail embodies freshness and elegance, served in hand-painted glasses from the Trousseau | Casa Costa collection.
Strengthening presence in hospitality
With 50 stores across Brazil and partnerships with more than 400 luxury hotels, Trousseau expands its footprint in Trancoso and reinforces its role in high-end hospitality, also marking its presence at the opening of Hotel Vila Figo.
Between Trancoso’s natural charm and Trousseau’s refined vision, the summer season positions Praia Flô as a leading destination for lifestyle and sophistication.
