Natura expands Aura Alba success with body oil and perfumed soaps offering intense hydration, velvety touch and sophisticated fragrance.
Following the positive reception of Natura Aura Alba Eau de Parfum, the brand introduces new additions to the line: the Aura Alba Perfumed Body Oil and Perfumed Bar Soaps. The launch brings the same refined fragrance into body care products designed to enhance hydration and sensory experience.
Textures that elevate the sensory ritual
Inspired by the rare alba rose cultivated in the Konare terroir in Bulgaria, the new products maintain the line’s signature scent. The body oil delivers a light, velvety feel and can be used with or without rinsing, while the soaps gently cleanse and help preserve the skin’s natural moisture.
When paired with the Eau de Parfum, the products enhance the fragrance intensity and create a more enveloping and sophisticated experience.
A symbolic connection to the white rose
The creation reinforces Natura’s symbolic link to the white rose, recalling the brand’s origins, when founder Luiz Seabra presented white flowers to the first visitors of the store. The fragrance is signed by perfumer Veronica Kato in partnership with Jean-Christophe Hérault (IFF).
The composition blends natural alba rose oil with honey flower, lychee, sandalwood and patchouli, creating a balance between femininity, nature and elegance. The products are now available in stores, on Natura’s website and through consultants across Brazil.
Natura Christmas campaign
This Christmas, Natura highlights the importance of connection with the campaign “The best gift is presence. Then, it’s Natura”, offering a curated selection of gifts across its fragrance and self-care lines for all ages and styles.
According to industry data, Natura leads the Brazilian market for hygiene and beauty gifts, reinforcing its position as a reference in meaningful and purpose-driven experiences.
