Following the success of the Mother’s Day campaign, Schutz brings back the emotional connection between Gio Ewbank and Titi for the Summer season. The brand highlights the charisma and bond of mother and daughter to convey a light, sunny, and vibrant energy.
Creative direction and Summerland aesthetic
With creative direction by Giovanni Bianco, known for projects with Madonna, Anitta, and Vogue Italia, the campaign embraces a Summerland aesthetic: vibrant, festive, and sophisticated. Photography by Lufree captures naturalness, freshness, and fashion appeal, reflecting the dynamic and colorful mood of Brazilian summer.
Emotional message and collection concept
“Gio and Titi represent the luminous energy of summer: light, authentic, and affectionate. They are women at different stages of life expressing freedom and strength, essential values for Schutz this season,” explains Bruna Buas, CMO of Schutz. The collection interprets Summer trends with light, versatile, and colorful pieces, perfect for vacations, parties, and an outdoor lifestyle.
The nautical theme appears in stripes, ropes, and sophisticated weaves, while the fun + chic touch comes through bold colors such as orange and pink, balanced by neutrals and soft metallics. The collection spans three summer atmospheres: contemporary platforms and block heels, Ibiza-inspired flat sandals, and festive metallic-finish models ideal for celebrations.
Availability
The pieces are now available in Schutz stores and on the brand’s e-commerce, allowing consumers to experience the sunny spirit of the collection and the vibrant energy embodied by mother and daughter.
