Wella Company launches Wella Friday with up to 50% discounts on its e-commerce throughout November.
Wella Company has announced Wella Friday, a special Black Friday campaign offering discounts of up to 50% on its online store throughout the entire month of November. The promotion includes brands such as Wella Professionals, Sebastian Professional, Nioxin and OPI, featuring products for treatment, repair, reconstruction, nutrition, hydration and specific care for hair and nails.
Exclusive promotions and special gifts
Throughout the campaign period, consumers can enjoy exclusive promotional activations, special gifts and the traditional “mini product shower”. Purchases starting at R$199 include one mini product as a gift, while orders above R$299 receive two, with quantities increasing according to purchase value.
In addition, purchases over R$500 in Wella Professionals products include an exclusive branded bag. New weekly offers will be released, ensuring added benefits and unique experiences during Wella Friday month.
Wella Friday highlights
Key promotional items include Wella Professionals Oil Reflections Luminous Smoothening, suitable for all hair types and known for its nourishing and anti-frizz properties, and Blondorplex Leave-In Anti-Frizz Protection, developed for blonde and bleached hair with thermal protection up to 220°C.
Other highlights are the Invigo Nutri-Enrich Mask, designed for dry or chemically treated hair, and the Sebastian Professional Penetraitt Mask, which provides repair and strengthening, protecting the hair from thermal and chemical damage.
About Wella Company and its brands
With over 140 years of history, Wella Professionals is a global reference in hair coloring and treatment, leading the market in Brazil. Sebastian Professional stands out for its innovation in styling techniques, while Nioxin is recognized for its scalp care systems focused on stronger, fuller hair.
Wella Company brings together a portfolio of iconic brands and operates in more than 100 countries, with around 6,000 employees, driven by innovation, sustainability and positive impact within the beauty industry.
