Alex Ferraz

Rio Open Unveils 2026 Collection and E-Commerce Launch

La Boutique, the official Rio Open store, presents the new Champions t-shirt and other exclusive launches for the holiday season. The store will release part of the 2026 collection in December, featuring products that reflect the tournament’s style and lifestyle.

New Collection and Exclusive Launches

Highlights include the Champions t-shirt (R$ 150), which honors all Rio Open winners, including Rafael Nadal, David Ferrer, Dominic Thiem, Carlos Alcaraz, and Sebastián Báez. The piece is ideal for collectors and fans of the tournament.

Other launches include the Signature t-shirt (R$ 130), eco-bags (R$ 90), beach towels (R$ 160), face towels (R$ 95) and bath towels (R$ 180), toiletry bags (R$ 90), keychains (R$ 50), dog collars (R$ 110), sticker kits (R$ 25), off-white caps (R$ 110), and children’s t-shirts (R$ 90). Products will be released throughout December.

E-Commerce Strengthens Fan Connection

Now in its second year, Rio Open’s e-commerce brings fans closer to the tournament and expands access to official products. The store offers items for all ages, including apparel, accessories, stationery, home goods, and children’s products, with prices ranging from R$ 20 to R$ 660.

Preparations for Rio Open 2026

The 12th edition of the Rio Open, presented by Claro, will take place from February 14 to 22, 2026, at the Jockey Club Brasileiro in Rio de Janeiro. Top tennis players such as Gaël Monfils, João Fonseca, Lorenzo Musetti, and Matteo Berrettini are confirmed to participate.

Beyond tennis, the Rio Open is a major lifestyle and entertainment event. The Leblon Boulevard features stands, shops, gastronomic experiences, and sponsor activations. At Praça Rio Open, visitors can watch matches on a giant screen and interact with partner brands.

Tournament Impact and Relevance

The Rio Open is the premier tennis tournament in South America and the continent’s only ATP 500 event. Held annually at the Jockey Club Brasileiro, it attracts over 65,000 attendees and generates around R$ 170 million for Rio’s economy, creating more than 5,000 direct and indirect jobs.

Broadcast live to more than 140 countries, the tournament has been carbon neutral since 2020, promotes diversity and social inclusion, and supports youth programs through Rio Open Ace, benefiting children and young people through sport.

Sponsors and Partnerships

Rio Open 2026 has Claro as the master sponsor, along with XP, Mubadala, Shell, BetNacional, Black Princess, Engie, Emirates, and Zurich. Fila provides official sportswear and Wilson supplies the official balls. SporTV is the official broadcaster.

The tournament is promoted by IMM and organized by ICT – Instituto Carioca de Tênis, solidifying its status as a reference in sports, entertainment, and fan experiences.

Rio Open Unveils 2026 Collection and E-Commerce Launch
Foto: Divulgação
Foto: Divulgação
Foto: Divulgação
Foto: Divulgação
Foto: Divulgação
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