PURE By MONIN arrives in Brazil with natural flavors, zero calories and no added sugar. The launch expands beverage options and follows healthier and lighter consumption trends.
São Paulo, November 11, 2025 – MONIN, a global reference in aromatic solutions for beverages and gastronomy, announces the official arrival of the PURE By MONIN line in Brazil. Developed in France, the fruit concentrates are already popular across Europe and now become available to Brazilian consumers who wish to prepare handcrafted beverages at home with full flavor and no added sugar, artificial sweeteners or preservatives.
Natural ingredients and authentic taste
Made with 100% natural ingredients, the PURE line stands out for delivering an intense and authentic flavor, containing only the natural sugars found in the fruits themselves. Available in Green Apple, Mango & Passion Fruit and Red Berries, the products allow the creation of flavored water, iced teas, sodas, alcoholic and non-alcoholic drinks.
The proposal aligns with the growing reduction in sugar consumption and encourages creative, light and practical beverage preparation, while maintaining the premium identity that characterizes the brand.
Formats, retail presence and availability
The line launches in Brazil in two formats: the 330 ml bottle, already available in supermarkets in the states of São Paulo, Rio de Janeiro, Paraná and Minas Gerais; and the 700 ml bottle, dedicated to professional use in bars, restaurants and coffee shops nationwide.
Present in more than 160 countries and recognized as a global leader, MONIN continues to drive innovation, quality and creativity within the beverage market. The brand has recently inaugurated its first manufacturing facility in Brazil, located in Itu (SP), which will serve Brazil and the entire Latin American market.
About MONIN
Founded in 1912 in Bourges, France, MONIN has become a world reference in premium aromatic solutions for handcrafted beverages and culinary applications. With more than a century of history, the brand is recognized worldwide by bartenders, baristas and chefs for its high-quality alcoholic and non-alcoholic drink foundations. Present in Brazil since 2015, MONIN actively supports bars, restaurants and mixology professionals. In 2025, the company takes another important step with the inauguration of its first production site in the country, reinforcing its commitment to innovation, sustainability and proximity to the local market.
