O Boticário unveils Coffee Unique, a new gourmand fragrance with salted caramel and arabica coffee infusion. The launch reinforces the brand’s leadership in the Brazilian fragrance market and introduces a new packaging design.
The gourmand category continues to grow among young consumers, driven by emotional, nostalgic, and comforting scent profiles. The new Coffee Unique collection highlights this movement with two fragrances that elevate sensuality and identity through a coffee-based signature.
Salted caramel meets arabica coffee
The new scents combine a warm arabica coffee infusion with creamy salted caramel, creating a sophisticated and unexpected aroma. Both versions celebrate individuality with a contemporary foodie concept inspired by edible and drinkable notes.
Coffee Man Unique is an oriental fougère with bergamot, lemon, and pink pepper opening notes. Its heart features coffee and lavender, and the base blends date, suede, vanilla, salted caramel, cedar, and amber. Coffee Woman Unique offers a floriental gourmand profile with citrus, apple, and pink pepper on top, followed by coffee, geranium, and white flowers. The base combines amber, cedar, cistus, salted caramel, tonka bean, and patchouli.
A signature built on extraction expertise
According to Paulo Roseiro, executive director of perfumery, deodorants, and gifts at Grupo Boticário, the launch reinforces the olfactory identity of the Coffee line. He explains that the brand uses a proprietary extraction method based on arabica coffee infusion to create intense, magnetic, and sensual scents that elevate emotional connection.
“The Unique line represents a new interpretation of surprising ingredients, delivering fragrances that provoke the senses with heat, elegance, and personality,” says the executive.
Availability and purchase channels
