CARE Natural Beauty expands its Matte Lipstick line with four new shades, combining a clean formula with intense pigmentation.
CARE Natural Beauty, a reference in clean beauty, introduces four new shades of its Semi-Matte Lipstick. The additions reinforce the brand’s mission to unite high performance, natural ingredients, and personal expression through a versatile palette.
New Shades Celebrate Authenticity
The collection, which already featured the classic Caring Rose and Powerful Red, now includes Soft Nude, Spicy Mocha, Roasted Pink, and Chic Marsala. The shades range from elegant neutrals to bold tones, catering to different styles and occasions.
Soft Nude highlights lightness and timelessness. Spicy Mocha brings depth with a warm, striking brown. Roasted Pink delivers a burnt pink with an earthy base, while Chic Marsala offers a sophisticated wine tone full of personality.
Clean Formula with Natural Ingredients
With a comfortable semi-matte finish and intense pigmentation, the lipstick is enriched with Amazonian passion fruit oil and rosehip oil, which nourish, hydrate, and help regenerate the lips’ protective barrier.
As with all CARE products, the lipsticks are vegan, toxin-free, cruelty-free, and formulated without parabens, talc, fragrance, or mineral oil. The range reinforces the brand’s commitment to safe, clean cosmetics.
Availability and Brand Philosophy
The new shades are now available on the brand’s e-commerce platform, inviting consumers to find their ideal tone with a perfect balance of color, comfort, and care.
“We were inspired by natural beauty and the diversity of skin tones to create a versatile and elegant palette,” says Patricia Camargo, co-founder of the brand.
About CARE Natural Beauty
CARE Natural Beauty is a Brazilian beautytech pioneer in clean, biotech-based products. Founded in 2018 and acquired by the Granado group in 2024, the brand develops sustainable, vegan, and cruelty-free dermocosmetics, always guided by the concept of clean beauty.
With a cumulative growth of 370% since its creation, the company projects revenue of R$ 200 million by 2027, with 70% expected from e-commerce and 30% from other sales channels.
